The Economic Effect of an Event That Happens once a Year

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are expected to be at 100 percent occupancy throughout all of Marion County, and economists are predicting this game will continue to stimulate the city’s economy once the tourists have left (Doulton). Super Bowl Host Committee Marketing Coordinator McKenzie Rogers said she anticipates the city will bring in from $150 million to $400 million.

When people travel to go the Super Bowl most people don’t just go the day of they usually spend at least a week there. There could be over 100,000 people there for a week just spending money in these areas just for one event that will happen later that week. There were 111 million views who what the Super Bowl in Indianapolis, this is the most views ever to watch Super Bowl. Media coverage started well before Tuesday’s media day, an event to which the NFL sold over 7,300 tickets for $25 each, with a secondary market of up to $350, the first time the league opened its Media Day doors to fans.

What I have mostly talked about are the people who attend the Super Bowl. What about the 111 million viewers that do not go the game site and watch the game. If there are 111 million viewers watching last year’s game than those people usually eat and drink before or during the game. The economic impact of the pizza restaurants, grocery stores and other restaurants that has incredible sells the day of the Super Bowl.

Here are some estimates of items that were sold on Super Bowl weekend; 1.25 billion chicken wings sold, 49.3 million cases of beer were sold yesterday, Pizza Hut, Papa John’s, and Domino’s combined to sell roughly 4 million pizzas the day of the game and 1.5 million TV sets were sold during the week of the Super Bowl.