Scca 1023 Communication Theory - Importance of Theory

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Reference:

- .(2000), The Nature of Statistical Learning Theory, Springer New York, pp 291- 299.

- Sue C. Funnell, Patricia J. Rogers, John Wiley & Sons, (2011), Proposal Program Theory, Melbourne.

- Neal Schmitt, (September 1994), Method Bias: The importance of Theory and Measurement, USA, 15, pp. 393-398.

- “How Theory is Used” , http://www.esourceresearch.org/eSourceBook/SocialandBehavioralTheories/7HowTheoryisUsed/tabid/742/Default.aspx Retrieved 24 February 2017.

- Shadman khan, (2017), “Historical Background & Theories Of Management”, , Retrieved 28 Feb 2017.

Matric No.:

Lecturer’s Name:

Course Code: SCCA1023

Topic: Indv. 1

1 = Below Basic

2 = Basic

3 = Proficient

4 = Advance

Marks

Organization

Not organized, discussion makes no sense

Some organization, discussions jump around, start and end are unclear.

Good organization and discussions are logically ordered.

Excellent organization and discussions are logically ordered.

Content

Provide little or no information on background and significance.

Information is inaccurate or with many errors. Reader learns little.

Insufficient information on background and significance. Some information is accurate, but enough errors are made to be distracting.

Discusses pertinent background information. Explains significance of topic but some information is inaccurate.

Discusses pertinent background information. Clearly explains significance of topic. Information is consistently accurate.

No discussion of global issues.

Little discussion of global issues.

Good discussion of global issues.

Excellent discussion of global issues.

Mechanics

Errors are frequent and distracting; therefore it is hard to determine meaning

Enough errors in style or grammar occur that they become distracting.

Writing is generally error free, but some errors in language or grammar may occur

Writing is free of errors in grammar, punctuation, sentence structure, capitalization and spelling.

Analyses

Provides insufficient evaluation and critical analysis of the topic.

Provides adequate evaluation and critical analysis of the topic.

Demonstrates thoughtful evaluation and critical analysis of the topic.

Demonstrates sophisticated evaluation and critical analysis of the topic.

Aesthetics

Unacceptable appearance. Does not use appropriate font, font size, line spacing and border areas.

Appearance is acceptable but a lot could be improved.

Appearance is generally good; only few elements need to be improved.

Excellent formatting and appearance. Use appropriate font, font size, line spacing and border areas.

References

References are not cited in text, and no references list is provided.

Few references are cited in text and incomplete reference list.

Most references are cited in text and appropriately provided in references list.

Complete references in text and references list.

Style/format is incorrect.

Many references use incorrect style/format.

Most references use correct style/format.

References are in the correct style/format.

Exhibit/ illustrations/ diagrams

No exhibit provided.

Most required exhibits are missing.

Provide adequate exhibits.

Provides all required exhibits.

Timeliness

Report handed in more than 5 days late.

Up to 5 days late.

A day late.

Report handed in on time.

TOTAL MARKS (40)

NET MARKS (10)

Comments:

Scoring Key

Undergraduate

Below basic

0 - 10

Basic

11 - 20

Proficient

21 - 30

Advance

31 - 40