M&s Supply Chain
Autor: Sara17 • January 4, 2018 • 938 Words (4 Pages) • 466 Views
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Per Una:
Its limited edition design, competitive prices, fast production, special and more exclusive styles are the order winners of this range. and it aimed to young fashion-conscious women because they have more concentrated the design of clothing. Its fast production can refresh the appeal quickly. The order qualifiers of this range its Superb design and prices like Autograph range.
Perfect and Classic ranges
Autograph range
Per Una range
Product range
Women and Men’s wear including:
Plain;
White shirts;
Black roll-neck sweaters;
Jeans;
Women and Men’s wear;
Accessories collection like hats and bags
Female clothing;
Accessories
Design changes
‘Return to basics’ concept
Classically stylish
Long-lasting stylish
Simple design
Cutting-edge design
Top designer
Limited-edition
Following lasts trends
Unparalleled
Individual cut for every size
Price
A reasonable and value-for-money price
High street price
10% more expensive than others
Quality
High
High
High
Sales volumes SKU
Normal sales;
High SKU
High sales;
High SKU
High sales;
Low SKU
Order winners
Reasonable price, quality, versatility and fitness
Cutting-edge design, high quality and uniqueness
Limited edition design, competitive prices, fast production, special and more exclusive styles
Order qualifiers
Design, versatility, comfort and long-lasting style.
High street price
High street price
Operations priorities
Reasonable price and High quality
Unique Design and High quality
Limited edition design, competitive prices, fast production, special and more exclusive styles
In conclusion, the three range of M&S were analyzed particularly and showed the strengths and weakness of those range. One of the keys to success is to improve the weakness, so that M&S can become more successfully.
Reference:
Slack, N Slack, N & Chambers, S. & Johnston, R. 2001. Operations Management • 3rd ed.: Operations strategy (p. 71).Italy: Pearson Education Limited.
Slack, N Slack, N & Chambers, S. & Johnston, R. 2001. Operations Management • 3rd ed.: Operations strategy (p. 72).Italy: Pearson Education Limited.
Schiffman, L. G., & Kanuk, L. L. (1997, p.46). Counsumer behavior
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