Social Strategic Analysis of Klick Health

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This is especially important as the world slowly moves away from the traditional hierarchical management structure. Even the military is acknowledging its shortcomings in the face of a data-rich world. They are moving to a “self-synchronized” model in which soldier units could be formed based on the real-time conditions of the battlefield in order to optimize all available resources at any given moment. The same shift is happening in the workplace as we see companies start to experiment with ecosystems — alternatives to the traditional, top-down model that take advantage of the rich data and technology solutions available to enable new models of human achievement

Data as a sixth sense.

From CEOs of massive multi-national corporations all the way down to customer service reps on the front line, most of us spend our days making decisions. Over the last few years, analytics and data have been added to the mix, providing context for those decisions by giving the decision makers insight into markets, competitors, sales, and company performance. Organizations that excel at using this external data win, at least until their competitors catch up. Klick turns the same perspective internally to look inside the company.

Data as a sixth sense is Klick’s ability to pair analytics with instincts to gain a perspective that’s grounded in data but tempered by experience. It gives an unprecedented amount of information to assess a situation and make better decisions faster.

This decision-making superpower really does two things: it leverages the existing experience to inform context around the decision, and it strip out personal bias and emotion where they will only cloud the issue. Likewise, there are really two sides to the sixth sense coin: what happens leading up to the point where you make a decision and what happens during that moment. In the lead-up, your sixth sense functions like an organizational proprioceptor. Proprioception is your body’s awareness of where your limbs are at all times. For the company, organizational proprioception provides people with an innate awareness of everything happening within the company and eliminates their blind spots without them needing to seek that information out explicitly which nurtures the network of collaboration within the company.

At the actual decision making point, informed intuition kicks in. Data as a sixth sense helps people recognize when their gut instincts don’t agree with the facts they perceive. It provides them with the knowledge of how to use the data at their fingertips to make faster, smarter decisions as well as optimize their reach to people inside or outside the company.

Technology as a Coach:

High performance athletes across every sport share at least one thing in common: they all have a trusted coach in their corner, whispering in their ear to help them achieve a far greater outcome than they could on their own. Technology as a Coach gives everyone on Kick’s team the same competitive advantage.

Technology as a coach is the use of data and systems to transform your technology from a referee shouting “offside!” to a coach who provides real-time guidance and recommendations to the employees. A referee enforces rules in the most unbiased sense possible; a coach is on the team and there to help the team win. Most enterprise software systems are referees, slavishly enforcing business rules even at the expense of employee’s time, engagement, and even sanity. They almost seem designed to keep people out of the zone: emails reprioritize the day based on someone else’s agenda, one-size-fits-all policies slows top people down to the speed of most risk-managed juniors, and performance reviews brings the company to a near halt once a year as they grind through employees.

It doesn’t have to be this way. All of the technologies Klick has developed for the consumer web — especially the ability to decode someone’s digital body language to understand their context and needs and then to deliver a hyper-personalized experience to them — can be applied in the workplace to achieve the same goals. Klick has developed software and dashboards developed like the Genome, Klick Academy, Klick Talks, Project 360, Chatter, Kudos, Klick Stories, Klick it Forward, Ecosystem Engineer, etc, which act as a coach allowing your organization to radically accelerate execution and manage risk without drowning in bureaucracy. You and your colleagues expect this based on the choices you make in your personal lives. These amazing softwares provide understanding of employee preferences and puts in forward to every other employee, improving the collaboration and also making it possible to for people of similarity to connect with each other. This data intelligence decodes the employee and shapes result in the current context.

Overall, these three major concepts drive the internal environment and network of the company and help people collaborate and diversify their network in a fast-growing environment. This provides an environment where an individual can not only work efficiently but also interact on a personal basis which strengthens the personal as well as professional network of people. Klick’s management style is to manage bottom-up style, rather than top-down, advocating an open, free-flow culture that should percolate throughout the organization and through its employees.

Klick through the lens of:

Principle of Bridges (Discovery Network) and Principle of small worlds (influence network)

For years, Klick Health enjoyed a reputation as the agency world's powerhouse outsider. The rep was earned in part by the agency's obvious delight in driving innovation (especially of the digital sort) in, around, and through an industry that was initially resistant to it. But it was also a matter of simple geography: With a thriving base of operations in Toronto, Klick's presence in the New York/New Jersey/Philadelphia corridor was more virtual than actual.

That's not to say that its A-list clientele didn't have bodies on the ground wherever and whenever they were needed, just that some of Klick's considerable mystique was derived from the company's longstanding reluctance to hang a shingle in New York City. Klick could make it there, as the song goes, but it simply chose not to. But even after that, Klick has managed to beat many competitors to become the best agencies in the healthcare space for 3 years in a row because of the ability to build exclusivity of expertise in their network and being really close to the clients in terms of reachability.

Klick’s