Human Capital Management

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- What other unique features strike you when you compare Walt Disney with any other company?

The Walt Disney Company’s employees contribute to the brand’s success through the values socialized into them by the company that these workers later transmit to all the individuals that they encounter on the job. As Disney is a business of selling a magical and personal experience and it is the duty of the employees to ensure that this goal is achieved by making each person feel special. The cast members are taught to treat each attendee as a valued and unique guest as opposed to an impersonal consumer. When employees are on stage, or in front of the public, they should always appear cheerful and eager to serve the needs of their customers. The combination of corporate imagery, a social recruiting and selection process, and the goodwill employees have toward the organization render most employees satisfied with their jobs. With satisfied employees that readily integrate into Disney’s organizational culture, the company is well equipped to deliver happiness to guests.

- How did Walt Disney survive after Chairman & CEO and President & COO were appointed? What unique skills did they bring to the table?

Once Michael Eisner became CEO of Disney, he introduced brainstorming sessions and empowered employees. This empowerment and a culture that not only values creativity, but also expects it, transformed the attitude among Disney’s cast members around the world. Disney also stresses synergy and quality, and constantly watches for opportunities and resources to incorporate these into the workforce, processes, and culture. Eisner established casting center where WDC hires and trains new employees. From the moment cast members enter the casting center and see the Mickey Mouse ear-shaped archways, they know they are a part of the story and world of Disney. The attention to detail in the casting center demonstrates the commitment to instill one of Disney’s most important values, storytelling, from the moment the cast member enters the door. Their casting center also reinforces their values on quality and innovation.

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