Solartron Case Analysis

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So to show their good will of making the joint-venture work, Marcil should handle the issue of the required special fittings. He should allow Freezeking to access to these items, as the container has an excess of components. It will rebuild communication and trust between the two parts of the joint-venture. This is capital in a relatively “feminist” country and as Marcil himself admitted in this venture, people are the key.

Culture Response to Solution:

Marcil: high masculinity to strive to attain high standards of performance in all endeavours, should motivate him to get into action to solve the problems, once they are spelt out to him. As he is moderately relationship focused, George will have to be the one to tell him to get to Nairobi.

Beida: Being low in masculinity and high in femininty and being collectivist focused, George would feel that Marcil has demonstrated a breach of loyalty (as loyalty is paramount) and that the offence has led to loss of face or shame. It would be as if family had let him down.

Kamina: His response would be similar to that of George, and being that he is the direct manager dealing with the issue, it could be more pronounced

About case

Marcil assumed that Beida had the power influence and management skills to facilitate his entry into the Kenyan market

Because enough time was not allocated to the discussion leading up to the joint venture, details and realistic expectations were not completed/established (eg. Marcil excpected that Beids contacts and influence would deliver 1000 solar systems, and they only got 500)