Qantas (queensland and Northern Territory Aerial Services Limited) - Research Problem Identification

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Table: Repertory Test Grid example

Preferred Attribute (O)

Ideal*

Qantas International

Virgin

Australia

Scoot

Non-preferred Attribute (×)

Low-Fare

O

×

O

O

High-Priced

Free Check-in Luggage

O

O

O

×

Pay for Check-in luggage

Safe

O

O

O

×

Unsafe

Choices of Destinations

O

O

O

×

Limited Choices of Destinations

One-Stop/Direct flight to Long Haul Countries

O

O

O

×

Two/More Stops to Long Haul Countries

Qualitative Research (2) - Focus Group Interview

In order to deal with the third objective, the research of focus group will be applied in this research. Focus group is one of participatory research forms which is an in-depth, based on the group research and evaluation approach that has been used intensively today (Subramaniam et al., 2014). It is differentiate from general group discussion (. Collecting data from group members and researching consumer attitude about the Qantas new service offerings is the main purpose of adapting the focus group approach. There is no right or wrong in the discussion. Every participant can share and evaluate perspective with each other (Yearous, 2006). All these human subjective comments and interactions are recorded and analysed by the moderator(Rabiee, 2004). The manager of Qantas, market researcher and other airline business members are invited to conduct this research through asking employees and other group members how they think consumer perception and what kind of solution can be improved this situation. Meanwhile, what the potential opportunity provide for the Qantas to modify the management strategy. Causes and solutions can be provided and implemented exactly in the presence of actual employees and management staff. Focus group is effective because once they reach an agreement; implementation plan can solve the problem efficiently and immediately. Therefore, it is essential for Qantas international airline gathering more information through the focus group form and discovering the respondent’s attitude about the new service offerings.

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