Essays.club - Get Free Essays and Term Papers
Search

Mark 205 Ch1 Marketing Research

Autor:   •  November 7, 2018  •  1,155 Words (5 Pages)  •  4 Views

Page 1 of 5

...

- Exceed the perceived value of information

- Equal the perceived value of information

- Are less than the perceived value of information

- Are absolutely minimal

23. Market research should not be done if:

- The type of information required to solve the problem exists, within the organisation or outside

- The timing for the decision is not conducive

- There is a lack of resources

- 1 only

- 2 only

- 1 and 2 only

- 1, 2, and 3

---------------------------------------------------------------

24. When the organisation lacks funds, the research study may be impeded because it may result in:

- Improper execution of the project

- Insufficient execution of the project

- Improper implementation of the research decision

- 1 only

- 2 only

- 1 and 2 only

- 1, 2, and 3

25. Before conducting the research, managers should first perform:

- A situation analysis

- Research strategy development

- Marketing program development

- Cost benefit analysis

26. Syndicated research differs from customised research in that:

- It takes less time to complete a research project

- It is jointly sponsored by several different organisations

- It provides more accurate data

- None of the above

27. In general, if primary research does not have an effect on management decisions:

- It is exploratory

- It is unobtrusive

- It is descriptive

- It should not be done

28. Two characteristics of customised research services, that are frequently not found in syndicated research services are:

- Relatively low cost and expertise

- Reliability and fast response

- Pertinence and accuracy

- Flexibility and confidentiality

29. The most economical and fastest sources of information are generally provided by:

- Interviews

- Secondary data

- Qualitative data

- None of the above

30. To avoid high-profile mistakes in international market research, some considerations include:

- Profile your target customers and clients

- Interview target segments to assess how well they match your preconceived ideas

- Hire local researchers who know the costs and methods that are workable in local markets

- 1 only

- 2 only

- 2 and 3 only

- 1, 2, and 3

31. A clear definition of the market research project is needed so that:

- The decision maker is aware of the methods

- An appropriate method for carrying out the research can be chosen

- The researcher is aware of the results

- None of the above

32. Which one of the following can affect market research:

- Available resources to conduct research

- The objectives of the sponsor

- The decision makers understanding of the problem

- All of the above

...

Download:   txt (7.8 Kb)   pdf (50.3 Kb)   docx (15.9 Kb)  
Continue for 4 more pages »
Only available on Essays.club