Mark 205 Ch1 Marketing Research
Autor: Adnan • November 7, 2018 • 1,155 Words (5 Pages) • 817 Views
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- Exceed the perceived value of information
- Equal the perceived value of information
- Are less than the perceived value of information
- Are absolutely minimal
23. Market research should not be done if:
- The type of information required to solve the problem exists, within the organisation or outside
- The timing for the decision is not conducive
- There is a lack of resources
- 1 only
- 2 only
- 1 and 2 only
- 1, 2, and 3
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24. When the organisation lacks funds, the research study may be impeded because it may result in:
- Improper execution of the project
- Insufficient execution of the project
- Improper implementation of the research decision
- 1 only
- 2 only
- 1 and 2 only
- 1, 2, and 3
25. Before conducting the research, managers should first perform:
- A situation analysis
- Research strategy development
- Marketing program development
- Cost benefit analysis
26. Syndicated research differs from customised research in that:
- It takes less time to complete a research project
- It is jointly sponsored by several different organisations
- It provides more accurate data
- None of the above
27. In general, if primary research does not have an effect on management decisions:
- It is exploratory
- It is unobtrusive
- It is descriptive
- It should not be done
28. Two characteristics of customised research services, that are frequently not found in syndicated research services are:
- Relatively low cost and expertise
- Reliability and fast response
- Pertinence and accuracy
- Flexibility and confidentiality
29. The most economical and fastest sources of information are generally provided by:
- Interviews
- Secondary data
- Qualitative data
- None of the above
30. To avoid high-profile mistakes in international market research, some considerations include:
- Profile your target customers and clients
- Interview target segments to assess how well they match your preconceived ideas
- Hire local researchers who know the costs and methods that are workable in local markets
- 1 only
- 2 only
- 2 and 3 only
- 1, 2, and 3
31. A clear definition of the market research project is needed so that:
- The decision maker is aware of the methods
- An appropriate method for carrying out the research can be chosen
- The researcher is aware of the results
- None of the above
32. Which one of the following can affect market research:
- Available resources to conduct research
- The objectives of the sponsor
- The decision makers understanding of the problem
- All of the above
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