International Management

...

telecommunications and reliable power and utilities which deliver flexibility, efficiency, reliability, reasonable cost and size (Government of Dubai website, 2009)

Dubai is served by over 120 shipping lines and linked via 85 airlines to over 130 global destinations (Government of Dubai website, 2009) makes Dubai a high industrialization place

However, the restaurant industry in Dubai is a low-technology industry. In the Dubai’s restaurant industry, specialized equipment in the largest technological factor. Hence, to compete with the market in Dubai, Thai Express need to focus on creating high quality food in a short period of time.

Environmental

Dubai’s biggest environmental strength is the availability of clean drinking water and abundant water which helps in the f&b operations of Thai express.

CSR

Legal

With an almost 0% crime rate and strict rules and regulations, Dubai is considered to be one of the safest cities in the world.The legal factors in Dubai is very similar to Singapore which it safer to operate in Dubai and the stability is there.

Dubai’s legal system is founded upon civil law principles and is partly influenced by the Islamic Shari’a Law.

Even though the globalization and emerging markets is still uncertain in today’s world, the legal and regulatory framework in Dubai promote and support local and international business. As a result, this gives Thai Express the advantage of operating in Dubai. Furthermore, the success of local Dubai business is clearly evident to Dubai’s healthy and dynamic legal and regulatory framework.

“A recurring theme when deciding where to do business is the suitability of the legal and regulatory framework in the particular local jurisdiction." (Tarbuck & Lester, 2009)