Ahold Sustainability Recommendations

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Ahold Delhaize can further leverage its partnerships with some of its chefs and the online platforms via the use of notifications about when foods nearing expiration go on sale, and potential simple recipes for slow moving consumer goods, or alternately foods that are over-ripened for example. As an example, if they are over-ripened bananas, and Flour etc.…, Ahold Delhaize could use Mobile notifications based on geo-location, to drive traffic to its website via sending recipes for Banana bread to its consumers.

Secondly one of the most important key financial metrics for a retailer is revenue per square meter. Retailers are ranked and judged on the amount of revenue they are able to generate per square meter. This application can also be leveraged to sell products that are selling slower on discount, thereby allowing Ahold Delhaize, to replace the slow-moving consumer goods to the online platform and away from the store where the costs are significantly higher, thereby minimizing the costs of holding the stock on retail sites.

The benefits of this application have a few benefits

To the consumer

- Reducing the amount of food that is ending up in Landfills

- makes nutritionally rich food accessible to all at lower prices.

- Personal Preferences such as dietary requirements and preferences will be taken into account, via the preferences a consumer can select, thus avoiding spam.

To the retailer

- Increase Sales and reduce costs

- Improve the environmental performance in food retail of Ahold Delhaize by aiming to avoid food waste, reducing the impact of food waste on water, Land resources and bio diversity and indoing so including the consumer actively and sustainably

- Reducing losses that the retailer incurs as a result of food it is forced to throw away

- Improving revenue per square meter by providing a platform to move nonmoving consumer goods

- The information the consumer details on the platform will give the retailer a better understanding to manage its in-store product offering, by expanding on its already existing internal databases, via growing the information consumers input on to the platform

- Customer Acquisition Strategy: Allow Ahold Delhaize to win market share by specifically cannibalizing competitors market share who don’t have similar platforms via winning over the consumers who are willing to change their grocery shopping habits

- Allow create consistently positive customer experiences and appreciation for food

- Allow Ahold Delhaize to optimize the sustainable supply chain management, by optimizing scheduling systems and commodity flows

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