Bus 1602 - Global Business and Sustainability

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3.0 10 years enter plan

First, choose to enter Venezuela, because now is the time to enter Venezuela. Venezuela's domestic political situation has changed. In Venezuela the next general election, the opposition to win a high possibility that representatives of the opposition and pro-American middle-class interests, a number consistent with our interests. Joint ventures in oil is very common, and often set up their own company in the form of a partnership with a foreign company. Borrow from such forms of cooperation, local companies can get it inadequate technical equipment, while foreign companies can take advantage of the country's domestic firms are familiar with political relations. Full use of resources of both sides, the powerful combination, quickly occupy the market resources, including the use of ALLSTRAT brand and Venezuela native resources. ALLSTRAT experience for the operation of the department store industry, for daily necessities accurately grasp the development trend, coupled with strong sales channel terminal and financial support and protection to market quickly. We plan within three years, after the market promotion, brand expansion in the country have developed rapidly. The major shopping malls have at least 100 brand shops, which joined the Formula ground floor type stores 30; establish a scientific management system and sales system operating platform; hire local personnel can work together to establish a clear division of the marketing team. The adoption of trade, retail, wholesale and other business model, eventually forming a multi-brand, multi-category, multi-channel marketing network. The joint venture's products will be the company or through secondary distributors or franchisees to set up direct in major department stores, commercial streets, such as store counters, post offices or independent specialty stores sold under different product categories and have different positioning, a joint venture company management products are focused on quality, emphasize taste, higher price relative to similar products.

After the Venezuelan market is stable, enter the Mexican market. Mexican market much better raw material taxes and other factors. Overall responsibility for product design, material selection packaging design work, you can consider working with a number of companies in different cities in search of different agents. Obtain the right to use the brand in Mexico, we need to have strong procurement channels and marketing. There ALLSTRAT brand with the Mexican health sector cooperation, the establishment of a community of interests, the company responsible for the design room style and product design, manufacturing and sales company places a network resource management has become the basis to develop the brand in common. Finally, to license non-coordinating the interests of companies to increase production enthusiasm.

4.0 Product Challenges

Particulars

Issues/Problems

Product Management) Quality, brand acceptance, etc.

- Products in Latin America awareness is not enough, to enter the market needs to compete with local brands.

- Susceptible to interference trade protectionism

Production,

Latin American countries, the production of different specifications and capabilities with the United States

Distribution,

Mainly in the big cities and convenient transportation place

Pricing,

Market-determined price

Promotion

Enterprises with local

A state enterprise to enter another country will face many challenges. From the product itself is concerned, ALLSTRAT toothpaste might very well known in the United States, but in Latin American countries do not have strong influence. Especially in areas with poor communications, there is no supply of raw materials cannot enter. People accept a new brand, the company needs to do a lot of work, but local brands preconceived has certain advantages. From the price, the local brands because of technical backwardness, low cost. Our cost is higher because the technology advanced technology. Economic instability in some countries and regions, larger price fluctuations. There are differences in culture, language and logical thinking in addition, also cannot be ignored [8].

5.0 Recommendation

There is a clear strategic plan, there is a clear expansion in overseas strategic focus and detailed market research and feasibility studies, to avoid opportunistic, strict control and master every step of the action plan. We must build an open, inclusive intercultural management culture. Cross-cultural management are soft skills, management personnel are authorized to enterprise business processes, guidance and skills when dealing with complex issues. Enterprises should strengthen efforts to train personnel in this regard, training and the introduction of international management talent, especially Latin American local talent. Using their own advantages to promote the brand through the network, newspapers, magazines and leaflets. Looking for more partners, including cooperative enterprises, local enterprises, government departments and stakeholders’ consistent person. Strengthening R & D investment, try to reduce costs and improve quality, combined with local culture to create localized products. Finally, the establishment of efficient distribution channels and funny transport channels.

6.0 Reference

- Wang Peng; Mexico and the Iraq crisis [J]; "Latin American Studies"; 2003 03.

- Taylor, Phil. “Outsourcing of production gaining pace in big pharma” ([1]), Outsourcing Pharma.com, May 27, 2008. Retrieved 7-3-08.

- David Waugh (2000). "Manufacturing industries (chapter 19), World development (chapter 22)".Geography, An Integrated Approach (3rd Ed.). Nelson Thrones. pp. 563, 576–579, 633, and 640.

- Wang Ping; impoverishment: Latin American modern paradox [A]; "modernization pattern developing," Symposium Papers Series [C]; 2005; Wang ping new book 38 (3): 93-102.

- Chávez Frías, Hugo Rafael (2004). Cumpliendo las metas Del milenio (in Spanish). CDBpublicaciones. ISBN 980-6456-12-2.