Consumer Buying Decision

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Section D: Comments on performance plan

Employee

Supervisor

Signature (Employee)……………………

Signature (Supervisor)…………………

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Performance Element

Activities/ Tasks

Timeline (In Months)

S.N

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

3.

Major event sponsored

- Decide on the specific product to sponsor

√

- Select the target customers

√

- Get a list of major events to be happening throughout the year

√

- Evaluate and select the most effective event to increase awareness of the product

√

√

- Coordinate with Manager and Finance Department to finalize the sponsorship amount

√

- Coordinate with the event organizer and get the list of items required for display

√

- Get the designs of posters, banners, drop downs, etc. ready from the advertising agency

√

- Get approval of the designs from the manager and deliver it to the event a day prior to the event

√

- Evaluate the event and write a report on the effectiveness of the event

√

Planned Activities

Achievements

Comments (Quality, Problems, reasons for deviation)

- Finalize the product to be advertised

Product Selected

- Select the appropriate newspaper medium to post the advertisement

Newspaper to be post the print advertisement identified

- Decide on type of advertisement (Color/ B/w, High Involvement or Low Involvement)

Advertisement type decided

- Receive the advertisement design from the advertising agency

Design from the advertisement agency received

- Personal verification of the design

Design Verified

- Verification of advertisement from the supervisor

Design Verified from the supervisor

- Finalize the date of publication

Publication date finalized

- Provide the design to the publisher

Advertisement provided to the publisher

Monthly Progress Reporting Form

Section A: Basic Information

Name of the Employee: Karan Bhakta Shrestha Work Unit: Marketing department

Name of Supervisor: Raju Babu Shrestha For the month of: Jan - dec

Performance Element #1: Print advertisement posted

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Monthly Progress Reporting Form

Section A: Basic Information

Name of the Employee: Karan Bhakta Shrestha Work Unit: Marketing department

Name of Supervisor: Raju Babu Shrestha For the month of: Jan - Dec

Performance Element #2: Promotional Campaign Scheduled

Planned Activities

Achievements

Comments (Quality, Problems, reasons for deviation)

- Choose the type of promotional campaign

Promotional type chosen

- Select month to schedule the promotional activities

Month for promotional campaign finalized

- Get approval from the managers and Finance Team

Approval from the manager pending

Manager not being able to approve the month

- Design the advertisements, and necessary posters through advertisement agency

Advertisement and posters designed

- Receive the advertisement design from the advertising agency

Advertisement not received from the advertisement agency

Lacked coordination with the advertisement agency

- Verification