Wipro Technologies - Design of Effective Organisation

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Customers

Wipro Technologies is assisting over 1050+ customers create seamless user experiences in the digital world. Its customers, which include 150+ of the Fortune 500 companies and 542 Customers each generating more than $1 MN in revenue, are spread across Americas, Europe APAC, India and Middle East regions, Some of its major clients are Cisco, Boeing, BP, Nortel, Ericsson, IBM, Microsoft, Prudential, Seagate, Sony, Windriver, Airbus, Toshiba, HP, Windstream Communications, and Wal-Mart. Stakeholder feedback from Wipro Technologies’ customers clearly indicates Data Security, Customer Satisfaction, Customer Privacy, Innovation and Open Source as the most material issues to their business. The Customer Centricity framework is unique to Wipro Technologies and is used in all key accounts to drive appropriate actions that continually help customer satisfaction. The Voice of the Customer is heard at various levels. The Strategic Marketing Group conducts surveys on brand perception where they also understand customer's expectations of the organization and its position about its competitors. The Customer Advocacy Group (CAG) at Wipro Technologies drives customer satisfaction improvement initiatives for the organization. Apart from technology-driven value creation, global customers also expect transparency and compliance on different sustainability aspects within the company’s operations and in its extended value chain.

Competitors and Associates

Wipro Technologies operates in a highly competitive environment. Though it is a major player in Indian IT industry, behind only TCS and Infosys, it faces stiff competition from many International companies like IBM, HP, Capgemini, Cognizant, Accenture, etc. At Wipro Technologies, strategic partnerships are one of the core pillars of business objectives that help its customers Do Business Better. It has a 360-degree relationship with its alliance partners. Both Wipro Technologies and the alliance partners share a common set of cultural values and drive the same kind of business goals. Both value integrity, technology depth over marketing strength and put customer success above all else. The Wipro Alliances community helps create unique winning partnerships that offer mutual business growth opportunities, joint value driven by collaboration, executive commitment and thought leadership around future technologies.

Suppliers

The supplier ecosystem of Wipro can be broadly categorized into two broad heads. One category can be called as 'primary supply chain' which comprises of workforce or employees involved in core delivery of IT Services and Solutions. Such employees typically are experienced in specialized technology and consulting skills aided by an intensive in-house capability building program. Wipro Technologies also has people on contract for a customer engagement. The second component of Wipro Technologies’ supply chain is 'product or services supply chain' or 'secondary supply chain' which comprises of suppliers who provide products, business support services, and utility management services for its operations. At an aggregate level, nearly 79% of its suppliers are based in India; by the value, 71% of the procurement for last year was from indigenous suppliers. Women and minority owned enterprises contributed 5.2% of total central procurement spending for India operations. Wipro Technologies has a formal process to identify suppliers who are strategic to its sustained business performance. The suppliers are classified into three categories: Wipro Elite suppliers, Preferred suppliers, and Tactical suppliers. Operations and facility management also require a diverse set of support services ranging from hospitality, housekeeping, physical security, landscaping, transport, catering, to equipment maintenance among others and for these services Wipro Technologies largely relies on outsourced facility management service providers.

General Environment

Demographic & Cultural

As on March 31, 2016, Wipro Technologies’ global workforce comprised of over 150,000 employees with 32% women. 100+ high potential women employees have been enrolled as mentees in the 4th batch of Women of Wipro (WoW) Mentoring Program. Wipro’s workforce spread across 55 countries comprises employees from 100+ nationalities. Over the years, Wipro Technologies has cultivated a strong ‘local, national’ footprint in international geographies with 42.3% of the onsite workforce as local nationals. Wipro Technologies has a very young workforce with 60% of its employees under the age of 30 years and an average age of 30.6 years. Wipro Technologies’ inclusion framework for Persons with Disability (PwD) focuses on key themes of Policy, Accessible Infrastructure, Accessible Information Systems, Recruitment, Training, and Awareness. Interpretation of Sign language for key employee communication and an online portal ‘Kinesics’ for learning sign language are some of the novel initiatives of Wipro Technologies. In 2015-16, Wipro won Asia-Pac award’ in the Workplace Category at Disability Matters Asia-Pac Conference held in Bangkok.

International Forces

Some countries and organizations have expressed serious concerns about a perceived association between offshore outsourcing and the loss of jobs domestically. With the growth of offshore outsourcing receiving increasing political and media attention, there have been concerted efforts to enact new legislation to restrict offshore outsourcing or impose disincentives on companies which have been outsourcing jobs. This may adversely impact Wipro’s ability to do business in these jurisdictions and could adversely affect its revenues and operating profitability. Wipro’s employees who travel to work onsite at client facilities or its facilities on temporary or extended assignments typically must obtain visas. Multiple changes to the immigration laws across geographies are anticipated impacting the availability of visas and increasing the cycle time required to obtain the same. These changes could make it more difficult for Wipro to obtain visas for its employees, and hence its ability to compete for and provide services to its clients in these regions could be impaired. Wipro forecast muted revenue growth in the current quarter and warned Britain's decision to leave the European Union could lead some customers to defer business over the medium term.

Economic Forces

Though the US shows signs of recovery from a period of economic downturn, Continental Europe