What Is Product Placement

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Disadvantages of Product Placement

The inconsistency of the placed product, the scenario, and the disturbance of the viewer by over-emphasizing is also a negative situation for the brands. It is possible that the viewer is disturbed by a product placed too far in the emotional scene of the directory / filmin and develops a negative attitude towards this product. Nevertheless, no product can be placed on every line. Although historical productions and popular productions are popular and successful, they are not suitable for the installation of current products due to the construction (Akkan, 2006). In Turkey, producers are hesitant to use this practice because of the statements in the regulation on product placement. Since the case-law with the subjective expressions has not yet occurredOpen spots and uncertainties. For example, since the verbs such as "excessive praising of the product, detailed description of the product, encouraging the buyer" are unclear, a clear answer is not given in the question "Will the products included in the publication repetitions be considered as covered advertisements?" However, "Should the channel cut them? Or should the advertisements charge money per publishing? "Are some of the pending questions about the application (Starcom Media, 2012).

Conclusion

Product placement is effective for marketing and cheaper than traditional advertising, so it is more reminiscent for the more preferred user, so advertisers prefer to use this technique in clips on films in games, and these products used by famous people in the audience are more sincere in the audience and they are willing to buy the product.

REFERENCE

Akkan, E. Pazarlama İletişiminde Ürün Yerleştirme ve Üniversite Öğrencilerinin Ürün Yerleştirmeye İlişkin Tutumlarına Yönelik Bir Araştırma, Anadolu Üniversitesi Sosyal Bilimler Enstitüsü, Yayınlanmamış Yüksek Lisans Tezi, Eskişehir, 2006.

Bozkurt, S. “Ürün Yerleştirme Stratejilerinin Marka Hatırlama Üzerine Etkisini Belirlemeye Yönelik Bir Araştırma” Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Ens., Yayınlanmamış Yüksek Lisans Tezi, Eskişehir, 2008.

DeLorme, D. E., Reid, L. N. “Moviegoers’ Experinences and Interpretations of Brands in Films Revisted,” Journal of Advertising, Vol. 28/2, 1999.

Gupta, P., Balasubramaniam, S. K., Klassen, M., "Viewer’s Evaluation of Product Placements in Movies: Public Policy Issues and Managerial Implications," Journal of Current Issues and Research in Advertising, Volume 22/2, 2000.

Gürel, E., Alem, J. “Fütüristik Ürün Yerleştirme”, Pi-Pazarlama ve İletişim Kültürü Dergisi, Sayı.5-16, 20-30 , 2006.

İstanbul Times, “Ürün yerleştirme reklamları Interpress’in yakın takibinde”, http://www.istanbultimes.com.tr/ guncel/urunyerlestirme-reklamlari-interpressin-yakin-takibinde-h11182.html, erişim tarihi:27.02.2012

Yolcu, E. “Bir Halkla İlişkiler Yöntemi Olarak Ürün Yerleştirme: Halkla İlişkiler Sektörünün Ürün Yerleştirme Pratiklerine Bakışı”, İstanbul Üniversitesi İletişim Fakültesi Dergisi, Sayı 20, İstanbul, 2004

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