Small or Medium Enterprise - New Marketing Plan

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Methodology of the report designed in the following modes:

- Data sources:

- Primary sources

- Secondary sources

- Data collection Method:

Secondary data collected in two following ways:

- Some of internal official record books of the RDS

Primary data collected in following ways:

- Sharing thoughts and experience with friends and family

- Communication with client

- Questionnaire Survey

Limitations / Scope of the Study:

- Up to date data about fashion industry are not available. Because it’s is not attaining beginning stage ; it’s in growth stage and huge . It is very much competitive in Bangladesh.

- Literature review and methods of research is not sufficient.

- There was a time constraint to prepare this paper.

I have little knowledge about Marketing. There was also time restriction and policy restriction to access information into related documents.

Other necessary of the report :

Besides to broad and depth practical knowledge about business field this report will be helpful for me as well as future students also. In my future life if I am a part of corporate world it will give me competitive advantage for making and understanding a proper project report not only for my self but also for the country’s economic contribution .

Company profile :

Today, few urban consumers will argue that Mother touch is the local Mecca for deshi handicraft. Mother touch’s product designs has brought consumer attention back to the products and styles that are indigenous to Bangladesh, its designers blending the traditional with the contemporary in a manner that has won instant consumer appeal, starting a revolution in trends that has now been taken up by countless other boutiques and stores. Mother touch’s product designs focus on the diverse types and textures of crafts and patterns that have been passed along from generation to generation among weavers and artisans in craft hubs around the country.

Mother touch also plays the role of protector and promoter of traditional Bangladeshi products and designs locally in Bogra. It houses an extensive design library where remnants of our rich craft heritage, such as Nakshikantha art and Jamdani patterns, have been widely researched and archived for present as well as future use.

Vision and Mission, goals, Objectives: Mother touch began as a cause – a means to an end for a quiet organization fighting to uphold the dignity of family issues . In 2006, I was in class 8 our locality drawn under massive flood . We were seeking something that would not be dependent only on land. Then , my beloved mother comes forward with her creative works. Once upon a time that was her hobby became our family business. At the beginning we took tiny order from customers and respectively it achieved local market trust.

Now it’s time for branding here in city area as well as all over the district. First began encouraging sericulture for women in my village by mother steps, their only buyers were a few scattered retailers in local market and thana level . Weeks, even months would pass between supply and payment, until get higher training and misdistribution channel with improper marketing strategy implemented. Mother touch was born out of a need to ensure that Mother works are not only just household but also be a exact business form. They will contribute on family by their goods upon delivery, so that they could feed their families.

Holding steadfast to its original mission, Mother touch today supports the lives and livelihoods of nearly sixty five rural artisans and handicraft producers, 85% of whom are women. More than forty of these women work directly for Mother touch in its 13 production centers in Bonarpara, Cinir potol, Jharaborsha, Moglarpara, Barokona, Shitali, Indukhur, jumarbari, Ghuridoho, and dak bangla, Jadur tair, Kocua, Vorotkhali, and 3 subcentres spread across BOgra and Gaibandha

.

Five independent cooperative groups and traditional family-based artisans also market their crafts through Mother touch. Brass Workers, Jewellers, Jute workers, Basket Weavers, Handloom Weavers, Silk Weavers, Wood Carvers, Leather workers and various artisans with specialized skills from all over the country come to Mother touch for marketing and support services.

Today, Mother touch’s reach has spread beyond local market to the rest of the district. It has grown into a thriving national enterprise showcasing ethnic wear to beautiful crafts from silks, handloom cotton, endi to terracotta, bamboo, jute and much more. From a single shop, Mother touch will have grown into one of the Bogra’s biggest retail chains, with eight stores spread across the major Upozila areas of the district – in Bogra, Gaibandha, and Rangpur. That’s my primary mission

Goals

- Empowering destitute rural women by providing opportunities for employment and income generation.

- Ensuring commercial success of the enterprise of women producers.

- Reviving traditional skills of rural artisans.

Services

- Free Medical check-up including free eye treatment, eye-glasses and treatment costs for severe illnesses

- Advance wage payments for employees in need

- Day care services

- Workers retirement fund

Rationale for product selection:

People always seek new . Who wants to buy a back dated fashion ware . Everyone wants to be trendy specially for dress. It’s one of the major fashion area for women, female and girls. Kids are also fashionable now a days. There is a huge potential market for men also. Adult people are now waving at trendy dress.

Mother touch is committed to produce for these dress seeker . Besides our respected mothers who keep them busy with house holds their