Business Environment

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Sector

Organisation/ Company

Purposes

Private

ODEL

(A premier fashion and lifestyle store which provides a wide range of products related to clothes, accessories, luggage etc.)

- Maximize profits

- Have a Brand recognition

- Maintain reputation and image

- Gain market power

- Increase the market share

- Gain brand loyalty

- To provide high customer satisfaction

- To carry out Corporate Social Responsibility

Public

Bank of Ceylon

(A major service provider in banking, commercial activities and financial matters)

- To provide services to individuals

- To accelerate the growth of the economy

- To provide infrastructure facilities in promoting a balanced economic development

- To promote self-reliance in strategic sectors of the national economy.

- To provide employment

- To protect and promote public/ consumer welfare

- To gain control of the economy

Government

Ministry of Education

(The Sri Lankan ministry which carries out all education-related activities)

- To set the ultimate directions for schools

- To synergise with schools in creating effective policies and practices to enhance the quality of education

- To support and guide principals and teachers in carrying out an effective job

- To work concurrently with schools to inform and clarify policy positions to the public

- Assist teachers in guiding the students to achieve desired educational outcomes

- To work with other government agencies and non-governmental organisations to come up with effective programmes and practices

Voluntary

Roar International

(A young volunteer group created in order to provide services, especially for the development of education in the country)

- To provide a good service for the betterment of the society regardless of profits.

- To provide educational facilities to rural schools in Sri Lanka.

- To support or promote volunteering

- To encourage the community to engage in developing the community standards and development

Task 2

Objectives and Stakeholders

Stakeholders are the people who are interested, concerned or has a share in an organisation. There are three types of stakeholders identified as Internal Stakeholders which defines the stakeholders inside the organisation such as employees and managers, Connected Stakeholders, the stakeholders who are connected to the organisation, such as debtors, creditors and External Stakeholders, the stakeholders outside the organisation, such as government and media (Sullivan 2008).

For two of the previously researched organisations, the stakeholders have been identified as below.

- Bank of Ceylon

- Customers

- Employees

- Community

- Regulatory authorities

- Environment

- Capital Markets

- Media

- Government

- Non-Governmental Organizations

- General Public

- ODEL

- Management

- Investors

- Employees

- Suppliers

- Consumers

- Government

- Media

- General Public

Following study discusses on how and to which extent ODEL has been able to meet the stakeholders’ objectives.

With related to ODEL, the company owner, as one of the main stakeholders, has many concerns over the organization in different aspects such as profitability, increased market share, significant market standing, longevity, growth and social goals.

For example, according to the last published annual report 2012, it was analysed that ODEL has been able to achieve a high turnover, with a 15% growth compared to the previous year. This shows a reasonable growth has been occurring in reaching the overall objectives of the organization with related to profitability.

The internal stakeholders of ODEL also include management and the employees whose objectives have been achieved through providing a good working environment which is comfortable, relaxing and highly secured. It is noted that this has enabled the managers and employees to fully concentrate on the work without any distraction. This has been very supportive for the employees’ career development with regard to possible promotional prospects.In the context of job security, ODEL employees have been given a considerable salary, increment opportunities and insurance opportunities in order to motivate and to confirm assurance of the job. Also, providing a respectful, communicative environment the ODEL has been able to create healthy relationships among employees within the organization. In this way, ODEL has been able to achieve the objectives of the internal stakeholders to a greater

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