The Phoenix Agency Corporation - Export

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with the export country policy and environment in order to market our product in that country. It also teach us on how does the documents management process to enter the market of the export country and also the custom and shipping documents and procedures involved.

Phoenix Agency Corporation is an agent company that export a high quality petroleum oil based products which was the LilyZel oil to the chosen country which was France that we chose because of the environment, social and economic development of the country. The Phoenix Agency Corporation need to know about the foreign direct investment in our exporting country which is important when a company invests directly in facilities to produce or market their products or services in a foreign country. Therefore, we needs to know the flow of FDI of France so that we can make our marketing strategies. We also placed our firms in that country to make the business movement easier by consult the France resident to become our employer in our firm in France.

2.0 COMPANY PROFILE

2.1 COMPANY BACKGROUND

Name of company : Phoenix Agency Corporation

Type of business : Agency

Year of establishment : 01 January 2016

Address : Tower 1, Level 41, Petronas Twin Towers, Kuala Lumpur City Centre, 50088, Kuala Lumpur

Phone Number : +603-734 9068

Fax Number : +603-734 8953

Email : phoenixagentmsia@gmail.com

Company Register Number : 284009-H

Address in France : Level 3, 101 Avenue des Champs Elysees ,75008, Paris, France

Phone Number : +33 1 56 52 92 00

The Phoenix Agency Corporation is the company which export a skincare product that made up of petroleum oil based from the research company named Zelcos Research Sdn. Bhd. As an agent company, Phoenix Agency Corporation are responsible to export this skincare products by Zelcos Research Sdn. Bhd named as LilyZel oil to the chosen foreign country which was France. Zelcos Research Sdn. Bhd produce many beauty care and maintenance products from the hair care, the skincare and also every personal care products and toiletries. Our company chose to export one of beauty care products from Zelcos Research Sdn Bhd which was the LilyZel oil to our customers in France by establishing another our agency firms in Paris, France.

Our company are established in early of 2016 with five members of partnership which invest different amount of shares. This company are being established to be a very trusted agent services from Malaysia in all over the world. We are first attended a seminar on a business management then we decided to build one company of partnership that registered under SKM with legal license of operation as an agent services company to gain the trust among our customers to export their products outside from Malaysia. The name of Phoenix is due to our goals to be a very trusted agent services in all over the world.

Our company are making a very well planning along this years from the establishing of our company on the 01 January 2016 to make a very effective strategy to enter the foreign market to export our chosen local products which was the high quality skincare products, LilyZel oil. We guarantee that our skincare chosen product is the best quality products which are functioning as the sunblock to the skin, the moisturizer and also as the best treatment to remove scars. It is also function the whiter the skin of the users. Our chosen products had been research by the very good of researcher teams from Malaysia. This LilyZel oil also had been in Malaysia markets for 5 years and been accepted well by Malaysian with a very high recommended products feedbacks.

We deliver our LilyZel oil to France using the ship, water transportation which is the most safety modes of transportation with less cost needed. Although it takes a few months to arrive at France, the quality of our petroleum are been care until it been delivered to our buyer in a safe conditions and at the right time. Our Shipping Manager who are the most important people to export our petroleum to the France by water transportation. We chose MISC shipping company to deliver our products due to the good customer services given.

2.1.1 COMPANY LOGO

Diagrams 1: Company Logo

2.1.2 VISION

Our vision for the company is to establish a well-known agent services company that been trusted by our customers in all over the world. We also ensure our best and personalized services will beyond customer’s expectation and guarantee deliver the high standard product. Honest, ethical and responsible business will reflect our commitment to our clients in order to establish a long-term business relationship.

2.1.3 MISSION

We as an agent company that newly established also want to make sure that our first export products which was the LilyZel oil from the Zelcos Research Sdn. Bhd been accepted well in our chosen country which was France.

2.1.4 OBJECTIVES

The main objective of Phoenix Agency Corporation is to be an efficient and trusted agent services by all business companies around the world.

2.2 MANAGEMENT TEAMS

Diagrams 2: Organizational Chart

Our Chief Executive Officer (CEO) is the one who invest the most large amount of share which is 40% of our Phoenix Agency Corporation share. She is the director of our company where all decision are need her agreement before being done. Then second highest is the Export Director which has 30% of our company shares. She will help and make an advice in all of the decision making made by the Export Director. Third is the Export Marketing Manager which has 16% of company shares. The Marketing Manager has an overall executive control and dealing with policies.

Then the Export Shipping Manager and Export Sales Manager which has an equal amount of shares which 12% each person. The Export Shipping Manager was informed of any orders booked, receive notice from manufacturer when the goods is nearing completion, linking with export sales and also decide on transportation methods. While the Export Sales Manager was responsible to the export marketing manager and