Is Cost Leadership Strategy a Good Strategy in a Mass Market?
Autor: Rachel • November 16, 2018 • 711 Words (3 Pages) • 731 Views
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The theme of this strategy is that by reducing unnecessary costs to achieve overall cost leadership position, a firm is able to run in low cost compared to its competitors, thus maximizing profitability in a mass market. As stated in the argument above supported by facts, elaboration of advantages and example, cost leadership strategy is a good strategy in a mass market.
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