Starbucks Question and Answers

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Pepsi had accumulated knowledge about local market condition understood the sentiments of the local people, was creating a solid contribution network and had established a strong lobby with the government in NOW DELHI.

Discuss about advertising______. PepsiCo learned to adept its advertising compaign to the heart&minds of the India people well in advance of Coca-cola.

PepsiCo successfully used celebrity endorsements.WHY?

Soon Coca-cola use global advertising approach. But global advertising was a failure_____why?

- The India market is enormous in terms of population and geography. How have the two company responded to the sheer scale of operation in India in terms of product polices, promotional activities, pricing policies and distribution arrangement?

ANSWER:

Coca-cola&Pepsi Co wanted to change their strategies to meet the local needs&tastes.

Discuss about the bottle size.

Discuss about the promotion advertising sales, promotion&pricing.

Discuss about celebrity endorsements

Sponsorship of college festivals&roles shows in major metropolitan cities has also worked well for both companies.

Price competition is not only restricted to the carbonated drinks sector but also affects the bottle water markets. With the low purchasing power of people in the rural sector of India pricing becomes a cruel part of the overall strategy for both these companies.

Overall both companies need to make serious changes on their distribution strategy from what they used in the developed market of US&Europe.

- Global localisation’(glocalisation) is a policy that both companies have implemented successfully. Give examples for each company from that case.

ANSWER:

Pepsi Co’s strategy to promote their brand under the name “Lehar Pepsi”

Why they chose “Legar Pepsi”?

The effect of globalization can be seen in all promotions.

Coca-cola’s strategy is to “think local-act local”

Find what is culture/reaction towards Pepsi Co in NEW DELIN?

- Some analysts consider that Coca-cola India made mistakes in planning and managing its return to India. Do you agree? What or who do you think was responsible for any mistakes?

ANSWER:

Re-entry for Coca-cola in India is difficult

What are the problem they face for reentry in India______.

But to enter joint venture for Pepsi: is easy.WHY?

- Which of the two companies do you think has better long-term prospects for success in India?

ANSWER:

Based on the past experience of over 10 years for Coca-cola&over 15 years for Pepsi, Pepsi Co appears slightly ahead in the race. Pepsi Co saw an opportunity in entering the India market after Coca-cola had to withdraw in 1977.

In the 1990’s Pepsi Co was also more proactive, adjusting to the local needs, targeting the right segnt with the right marketing&promotional weapons.

- What lessons can each company draw from its India experience as it contemplates entry into other Big Emerging Markets?

Ugg qusetion

- How Deckers made Ugg boots a global luxury brand?

- Analyze the marketing strategies Deckers used to popularize Ugg boots in the US and Europe.

- What is the issues and challenges in growing a luxury brand.