Mkt 420 Preliminary Marketing Plan

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F. Channels of Distribution

- Retailers

- Type and number of retail stores: 2,001 7/11 stores in china (http://www.7-11bj.com.cn/?company01/id/218.html)

- Retail markups for products in each type of retail store:

- Methods of operation of each type: credit and cash is accepted but it is rare for Chinese citizens to use credit cards on a daily basis Scale of operation for each type: the scale of operation for convenience stores in china is large scale)

- Wholesale middleman

- Type and number of wholesale middlemen:

- types of wholesale and distribution channels in china: Distributors and agents; wholesale markets; manufacturer direct-sale; warehouse-style supermarkets; online wholesale channels)

- According to the National Bureau of Statistics, there are 4,567 wholesale markets in 2008 with transaction value over 100 million yuan, up by 10.82% yoy

- Markup for class of products by each type:

- Methods of operation by each type: Cash is more commonly used than credit. It is very difficult to locate a supplier who will take payments through credit Scale of operation: it is a large scale operation

- Import/export agents

- Some convenience stores utilize Ariba’s supplier information management solution for new vendor registration. A convenience store is not a manufacturer, so every item it sells in its stores and all goods and services we use in day-to-day business operations must be supplied by vendors. Convenience stores don’t export products. They can only export the brand to different locations

- Warehousing

Type: “The [Seven 11] has a total of 45 distribution centers for delivery of rice dishes and 38 distribution centers for refrigerated items. These items are delivered for a total of 152 companies and 201 plants and transportation is provided by Transfleet Ltd” Location: “7-eleven stores in china are owned by different holdings in different regions, which can be divided as Guang Dong province, Beijing Tianjin region, shanghai, Chengdu, Qingdao, and Chongqing.

http://www.franchisedirect.com/retailfranchises/7-eleven-franchise-07012/ufoc/

http://www.china.org.cn/top10/2011-11/09/content_23856103_10.htm

http://ekool.tktk.ee/failid/H/transport_E/advantages_and_disadvantages_of_rail_transport.html

http://www.cnffreight.co.za/benefits-disadvantages-air-freight/

http://ekool.tktk.ee/failid/H/transport_E/advantages_and_disadvantages_of_road_transport.html

https://www.export.gov/article?id=China-Labeling-Marking-Requirements

https://en.wikipedia.org/wiki/Container_industry_in_China

https://www.chinacheckup.com/blogs/articles/china-bill-of-lading

https://cargofromchina.com/certificate-of-origin/

https://www.chinacheckup.com/blogs/articles/china-clearance-documents

( https://www.yoyochinese.com/blog/Using-Credit-Cards-China-Dos-andDonts)

(http://www.7-11bj.com.cn/?company01/id/216.html)

(http://www.funggroup.com/eng/knowledge/research/china_dis_issue62.pdf

(http://www.funggroup.com/eng/knowledge/research/china_dis_issue62.pdf

(http://www.globalsources.com/SITE/ASK-THE-EXPERTS/ATE_QUESTION/Why-is-it-so-hard-to-locate-a-supplier-who-will-take-payments-by-Credit-Card.HTM)

(http://www.funggroup.com/eng/knowledge/research/china_dis_issue62.pdf)

(http://corp.7-eleven.com/corp/business)

(http://www.huffingtonpost.com/2012/05/24/7-eleven-expansion_n_1543277.html)

(http://distributioncenterjobs.net/dc/7-eleven-distribution-center-jobs/)

(http://doc.mbalib.com/view/e9e62b56e6c659d6aefa4d9b5bc9f224.html)