Decision Making Process by Blizzard Entertainment Inc. on Real Id Implementation

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This decision making process considered was the process model because we can very well see that we can see the very dynamic decision making process as well as the objective oriented decision making that is associated with this model. This, we believe was the best possible model for the task as it considers both the short term and also the long term objective and it helps achieve these means with as few actions ad there possibly can be.

It is important for a company as big as Blizzard to consider not just the best thing for the company for a few months but also in the long run, and while the objectives may not appear to be achieved in one action, they could consider subsequent actions that would lead the company to the goal in the end.

The decision to not implement the Real ID project was bounded by the opinion of the gamers who were quite irritated by the decision. It is important that they follow the opinion of the majority of the users and doing otherwise would make the very fruitful hard work, time and money invested be for nothing. Other people that may have been thought of in the making of this decision include the shareholders, and even potential new gamers that would not have joined the World of Warcraft gaming forum had they went ahead and made it compulsory to use one’s real name for registration.

It could be said that the information to the disposal of Blizzard Entertainment was in plenty, and therefore unlimited and this may have impacted the decision as there was an uproar, referred to as the ‘epic battle’ by the gamers since it was more less like a tug of war match where Blizzard tried to push the implementation of Real ID while many users were very much against it. The implementation got nearly 50,000 negative reviews which can be considered a very big number of unpleased gamers and which would therefore require that the developer reconsider their decision.

The outcome of the decision making process could be considered as acceptable or unsuccessful. On one hand, the by not launching the Real ID implementation to the forums as well as in gaming, they were able to keep their customer satisfied but then on the other hand, their objective to implement the project was unsuccessful.

While most viewed it as an invasion of privacy, some saw it for what it truly was, a way to connect people. And while it wasn’t possible to implement it then it doesn’t mean that it will be impossible to do so in the near future. By applying the sequential decision making in the process decision making model, it just may be possible that in the near future they could implement Real ID.

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Reference

Albrechtslund, A.–M. (2011). Online Identity Crisis: Real Identity on the orld of Warcraft Forums. First Monday. Retrieved from http://firstmonday.org/article/view/3624/3006 on April 29th 2017

Graft, K. (2010, July 12). In-Depth: Why Was Blizzard's 'Real ID' Such An Issue? Gamasutra- The art of Making Games. Retrieved from http://www.gamasutra.com/view/news/120220/InDepth_Why_Was_Blizzards_Real_ID_Such_An_Issue.php on April 29th 2017

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