Internship Questions
Autor: Adnan • November 7, 2017 • 1,068 Words (5 Pages) • 589 Views
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9a. 0.5m x 12 pts = 6 Marks
9b. 0.5m x 12 pts =6 Marks
(Total = 12 Marks)
- From the proposed strategies in 9(b), outline TWO (2) strategic initiatives for each strategy for ease of implementation purposes. The example given below.
From 9(b)
Strategic Initiatives
SO Strategies
1. Production center relocation to optimize location advantage
1. Open-up new production center in Bandung Indonesia by Aug – cheaper resources supplies and abundant of raw materials
2.
2.
1.
2.
3.
1.
2.
WO Strategies
1. Strategic Alliance
1. Smart partnership with 2 Indonesian reseller ie PT ABC, PT DEF by March – minimize OPEX and new ready market, each reseller have more than 200 outlets all over Indonesia and close to customers.
2. MOU signing in Feb at Jakarta
2.
1.
2.
3.
1.
2.
ST Strategies
1. Product Innovation
1. To introduce 5 new value added services/products before end of June
2.
2.
1.
2.
3.
1.
2.
WT Strategies
1.
1.
2.
2. Out sourcing non-core function
1. Outsource logistics and distributions function-reduces OPEX and downsizing by Sept
2.
3.
1.
2.
(0.5marks x 24 pts=12 marks)
- From the formulated strategies in 9(b), identify FIVE (5) Key Success Factors in ensuring the success implementation of the proposed strategies and initiatives.
(1 mark x 5 pts=5 marks)
- In the spirit of promoting the new business strategies, propose FIVE (5) core Marketing Communication (MarComm) activities and provide TWO (2) justifications each to the management for the decision made. Please use the following format.
No.
Proposed MarComm
Activities
Budget Required (RM)
Justifications of revenue generation and effectiveness of the MarComm activities
1.
Newspaper advertisement- The Star
RM1,000,000
1. The Star newspaper (the highest viewers’ rate) with 500,000 circulations with potential 1 million readers/viewers daily. (2 readers per paper)
2. Potential revenue generated :
= 1 mil readers x 10% market share= 100,000 potential buyers
= 100,000 x RM120 unit price = RM12,000,000 potential revenue
2.
1.
2.
3.
1.
2.
4.
1.
2.
5.
1.
2.
(0.5m x 5 pts=2.5 m)
(0.5m x 10 pts=5 marks)
(7.5 marks)
- In the process of implementing the strategic initiatives, provide FOUR (4) suggestions on the element of control and monitor the progress of the strategic implementation. Please provide the rationale for proposing such action.
Control & Monitor Elements
Rationale/Objective
1.
Periodical reporting
Close monitoring of the progress activities
2.
3.
4.
(0.5m x 4pts=2 marks)
(0.5m x 4pts=2 marks)
(4 marks)
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