Allible Power Biscuit

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Malnutrition is an epidemic problem in Bangladesh. Women and children are the major sufferer along with men in this country. As low income class people don’t get eat three meals a day, they don’t care about the foods with nutrition as those are not affordable much for them. So we are launching our product Alible Power Spirulina Biscuit with a slogan : "Say No To Malnutrition."

Spirulina is a hot topic in all websites, blogs, and healthy nutritions for last few years. Some nutrition specialists recommend Spirulina nutrition against difficult diseases like oral cancer, liver disorders, allergic reactions and many more as it can lower cholesterol levels, stimulate the immune system and an effective treatment of obesity, heart disease, premenstrual stress, arthritis, anemia and osteoporosis. So our Product will be doing the same as our main ingredient is spirulina. With help of NGO's and our marketing department's advertisement strategies, our product has strong and long future in the market.

It is a partnership business and the owners will the taking responsibility of individual department to get close to the employees and to be the cause of more effective productions.

At present, we are going to produce one type or taste of biscuit to get the attention of the buyer of the market. As we will be profiting from our first year where net profit in the first year will be near about 65 thousand taka, we will continue our research and will come up with different variety in the taste and shapes and looks in it.

Company Overview

Alible Power will be established as a leading company of spirulina cookies in Bnagladesh .

Mission Statement : Treating wholesome, high quality, hygienic, nutritious, yummylicious cookies with an affordable price.

Values :

- Social responsibility : Serve and improve the community in which we live.

- Humanity : Extend ourselves to uplift the life of the most deserving people.

- Vitality: We will add and maintain values to life.

- Integrity: Strive to do what is right and do what we say we will do.

- Delivering Superior Result: Exceed expectation constantly .

The product description: It is a round shaped small cookie made with spirulina. It is healthy all natural and fun snacks. It is approved for school lunches, hospital patients, and every individuals.

Target Customers: Our target customers are every individual of our country; such as rural to urban, from school and hospitals to office or corporate areas, etc. As our main slogan is "Say no to malnutrition " , our primary targets are definitely rural people who are suffering form malnutrition and health cautious people.

Core Competency: As Bnagladesh doesn’t have any spirulina cookie company, we have no direct competitor . So we will be doing monopoly business in the beginning. But there are lots of biscuits companies which claim to provide energy and vitamins on their product. But we will be providing protein, minerals, vitamins, and other healthy elements with guarantee of using incomparable healthy algae Spirulina.

legal form of ownership: As it is a partnership business, we chose to be like because;

- More financial resources

- Longer survival possibilities

- No special taxes or double taxation

- Shared skill, management, and knowledge.

- Time commitment

- More efficiency on work.

Product Description

[pic 23]

[pic 24]

It is a round shaped cookies which will be small in size with no artificial coloring. Spirulina is blue - green algae. So, it will give a extra bluish green effect on the golden brown colored cookie. Each packet ( five piece ) will contain

- 6x more protein then egg

- 10x more potassium

- 6x richer in iron then raw beef liver

- 50x more iron then spinach

- 7x more calcium then milk

Per Cookie (100gm) Contains

Element

amount

Energy

1213/290

Sodium

1048

Saturated fat

1.2

Sugar

2.2

Carbohydrate

23.9

Iron, Minerals, and Iodin

5.1

Protein

725

It is safe to use during pregnancy and breastfeeding, and may boost fertility. Right now we are going to launch the biscuit in vanilla test. But in future, we are going to come up with more verities. The packaging will be white in color with the effect of green algae pictures on it.

Industry Analysis

Industry Background & Trend of the Present Market: We think in this time, the world is first going on the business. For now, establishing a business is a best opportunity. That’s why, we think to create or form a company which is Alible Power. The main objective is quality ensure within reasonable price and also earning profit. Our company size is obviously better size when we think the other competitive company in our country. As we are concentrating on the nutrition for a biscuit, it fits in both Food and Health industry of Bangladesh. Using a Research paper on assessment of bread biscuit manufacturing industry in Bangladesh, we have got some information like, "According to BBS data, the food manufacturing sector contributes 1.66% of Bangladesh’s total GDP in 2009-10, where total production is 62203MT. Over 100 automatic manufacturers