Products on Apex Footware Ltd

...

Every organization desires to develop a performance appraisal system, which consists of an established procedure for evaluating the work of employees on a regular basis. It is the part of the ongoing management process. Effective appraisal system serves not only to determine how well an employee is working at his or her job, but also to decide on the ways to improve his/ her performance. It describes the general policies and factors for the administration of performance in an agency. An appraisal program is a combination of specific procedures, methods, and requirements for planning, monitoring and rating performance. Traditional and modern methods are applied to evaluate the performance of the employees. Some of the paramount methods in this regard are: confidential reports, graphics scale, paired comparison, free essay method, straight ranking, critical incident method, group appraisal, assessment centre, 360 degree performance appraisal, management by objectives and behaviorally anchored rating scales etc.

Company History

Apex Adelchi footwear Limited (AAFL), is a leading manufacturer and exporter of leather footwear from Bangladesh to major shoe retailers in Western Europe, North Ame rica and Japan.The company has revenues of USD 100 million in 2010. AAFL pioneered the export of value added finished products export in the leather sector of Bangladesh and is also involved in the local footwear retail business with the second largest shoe retail network in the country. AAFL has equity, technical and marketing participation from La Nuova Adelchi one of the largest footwear manufacturers of Italy. Public listed and traded since 1993, AAFL is professionally managed, currently employs 8000 persons and is in full compliance with Corporate Governance Compliance Report under Section 2CC of the Securities Exchange Commission Notification Order . Apex Adelchi Footwear Limited’s Head Office located at Gulshan-1, Dhaka, Bangladesh. And the production plant is located in Shafipur, Kaliakoir, Gazipur.

Objective of the study

- Broad objective

The broad objective of the study is to assess the performance appraisal of employee of footwear Industry in Bangladesh focusing on Apex Adelchi footwear Company (Bangladesh) Ltd. This has been broken into following specific objectives:

- Specific objective

- To identify the benefits of performance appraisal of Apex footwear Company.

- To gain particular knowledge about Apex performance management.

- To know about the method of performance appraisal of Apex footwear Company.

- To know about Elements of performance appraisal of Apex footwear Company.

Limitation of the Study

In spite of related peoples willingness we could not avail the full concentration as we supposed to have. The officers are extremely busy with their assigned jobs. On the way of our study, we have faced the following problems that may be termed as the limitations/shortcoming of the study.

- Not-available of sufficient written documents to give a comprehensive view.

- Lack of sufficient information on the organization website (under developing).

- Lack of the time of the busy key persons, necessary data collection.

- Some useful information cannot be expressed in this report for the reason of confidentiality.

Methodology

Methodology is the process, technique, or method of observation, survey and analysis.

Primary Data:

We have collected the primary data by interviewing different executives of Apex Adelchi footwear company (BD) Ltd. Through a predetermined questionnaire.

Secondary Data:

We have collected most of the secondary data from

- Apex documents and files

- Internet – different websites

- Books

- Previously constructed reports related with my topic

In our report we tried to minimize the usage of secondary data as much as possible. We have used secondary data only in the cases where it was not possible for our to use primary data.

Product Information

Product

Apex footwear offers a number of product lines to the prospective consumers in the existing market, Apex footwear has a truly international team whose diversity of ideas to develop new style foot wear, shocks, sneakers, etc. Apex footwear has introduced huge product line of men footwear- shoes, sandal, sneakers, shocks, women footwear, kid’s footwear and many other types of footwear line the company is operating in the market. About half line of product the company imports and sells under the franchising. Apex footwear also sells ten international brands footwear at their retail shop.

Premium Collection

Apex footwear has been delivering hand-crafted quality footwear over 90 years to maintain and build on heritage of creating high quality, comfortable and stylish shoes.

Brands

Apex stores carry following shoe brands

[pic 2] [pic 3] (Before) [pic 4] (After)

Voyage Stealth Runner

Bay Footwear

Lenex Walker DERBY LACE

Adidas Ancient Greek Balmin

STUDS [pic 5] Golly Tex

Figure: Different Apex Brands

Biomechanical Lace

Full grain leather upper. Soft pig skin leather lining, Removable Aetrex comfort orthotic & three removable insoles for triple depth and fitting flexibility.

[pic 6]

Voyage Stealth Runner V551M

Voyage Stealth Runner Feel refreshed with the pampered sensation that boosts your tired feet. This lightweight