Mph Group Malaysia Sdnbhd

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5.2 Research Design

In this research, the researchers chose to apply quantitative method to collect the data. The data was in a numeric form, the researchers could apply statistical tests in making statements about the data such as mean. Statistical analysis allowed the researcher derived important facts from research datathat helped company to make better business decisions. The researchers were design about 15 questions in the questionnaires to collect the data.

The researchers had been applied formal studies they had design the 15 questionnaires for the participant answer the research question. The researchers had designed the questionnaire based on the research objective. Besides that, the researchers ensure that the research had precise procedures of the formal study and there are hypotheses to be examined.

The researchers had been applied used the communication study to collect their responses by personal data. The collected data may result from self-administered or self-reported. The researchers had communicated with the participant and one by one and find the participant. Besides that, the researchers had provided help for the participant filled in the survey form if they were not understood the question.

The researchers chosen to apply the Ex Post Facto Study on experimental effects, all evaluations made after-the-fact based on measured variables. At the same time, the researchers could not change the results which collect from the participant. The researchers had made sure that all response of the participant was true.

In this researched, the purpose of the study that the researchers had been used were reporting study and descriptive study. The researchers had provided a summation of data, often recasting data to achieve a deeper understanding or to generate statistics for comparison. So the researchers had used the data to do a comparison then the researchers use the comparison to find that what typed of promotion or product was the customers more preferred. In addition, the researchers had found out how many of the customers like to go MPH bookstore and how often they would go to MPH bookstore it mean that the researchers had used the descriptive study.

The researchers had been applied the cross-sectional studies, the researchers used about 2 weeks to collect the answer from the 200 participants and the date was summarizing within 1 week by the researchers. This research was not separated by some seasonal, the researchers just had done a survey then find the response from the participant.

In the topical scope of the research, the researchers had used the statistical study. The researchers attempts to capture 2000 population's characteristic by making inferences from 200 sample’s characteristic and then testing resulting hypothesis. Then the researchers analyze the data collected to give the MPH Bookstore reliable suggestions.

5.3 Data Collection

The process of collecting and measuring information on targeted variables which then enables one to answer relevant questions and evaluate outcomes. The researchers distribute the survey form to 200 students from different faculties in University. Theparticipants was requested to answer the questionnaires. The researcher used primary data which are collected from the field under the control and supervision of an investigator. If required, it may be possible to obtain additional data during the research period byonline searching. It had increased responses quality since more than can be spent on each interview.

The organization asked for the research had the complete control on the process and the research regarded to objectives and scope is concerned. The researchers can more concentrate their efforts to find data regarding objectives and specific market. The collected data can be examined and interpreted by depending on the company needs.

The researchers used research method of self-administered questionnaire which a type of questionnaire in written that a respondent completes on his owns. The hard copy questionnaires can be administered quickly and made quick decision. The researchers give good instruction before the respondents filled the questionnaire. The researchers walked around the campus and interviewed the respondents for requested to fill the questionnaires. Once the error was founded by the researchers, they can made change to right way immediately to ensure the accuracy of data collection.

The hard copy questionnaires were easy to analyze. Data entry and tabulation for all surveys can be easily done with many computer software packages. Besides, a paper survey in black ink offered a better resolution than online survey forms was made it easier for the respondent to read.

5.4 Data Analysis

After the respondents finish the questionnaire, the researchers had done the field editing review to make sure the respondent had select and finish the survey. The researcher has to key in all the data collected into Microsoft Excel form.

The researchers able to calculate the means to analyze the data and forms a result. The data analyzed present into bar chart, pie chart and table. Therefore, the researchers can compare and evaluate the data through the table and chart. When the researchers show data in presentation, the researchers suggested recommendation and business strategy to MPH bookstore’s business operation. The researchers were presented clearly fonts and soft colours of the chart to avoid bad effect to the visualization in presentation.

The researchers used Microsoft Excel to evaluate data analysis for decision making. The researchers can get a quick overview by sorting and summarizing the data and can also use Pivot tables to group and filter out the useful information. Depending on the researchers understanding and skill with Excel, the formulas and equations are used to quickly compute equations to organize and structure the data.

6.0 Limitation

There are some limitations met by researchers while conduct the research and confront the issues in research procedures.

Disadvantage of self-administered with hard copy questionnaires involves high random sampling error might be occur.The amount of participant from each faculty was set in advance, to get the right amount of participate, the researchers needed to put a lot of effort on searching qualified participants. The projecting data beyond quota sample is risky and may not be fully representative.

Method collected by using primary data was less adequate and less accuracy