961 Beer

...

Going for the International market would be the best option if the difficulties with regards to politics does not get resolved and the company loses the Lebanese market.Though the problems of pricing is not looked into, the reach to the mass and popularity is leveraged.But licensing and trade issues may arise. The pricing issue persists.

Recommendations

I recommend optimizing operations as it addresses 916’s need of the hour to scale up capacity.A balance between production levels and investment has to be made so as to be at par with the competition and demand simultaneously.Costing has to be dragged down.The quality kept intact and the quantity optimized is the best way to cover all business objectives.

Action Plan

There is a need to focus on the brewery as the production levels have to be met and quality is to be kept intact.The price difference has to be reversed.Inclusion of technology and experts carrying out the optimization of production process is a must.The artisanal feature of the craft beer is important for the company.

The focus shift is away from the bar right now as there is a capacity limit to that single bar.The sales through other bars and restaurant owners is crucial to 961’s profit. Meeting the growing demand is essential for its survival through satisfied customers.This would all put 961 Beer as a progressive company across the region than as the aggressive one.

Contingency Plan

961 Beer can open up new bars across Lebanon if unable to overcome the reluctance from other bar owners.

Also, where the political turbulence continues to affect the local business operations, it is better for Hajjar to expand across the borders and channel the international media’s attention to leverage on growing its company.