Beer Industry Analysis

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low-calorie beer ((Sector), P. (n.d.). 2013)

o Developments have included yeast strains which include low calorie beer and more alcoholic tolerant

• (O) Reduction of inefficiencies

o More efficient boiling systems

REGULATORY • (O) Canada: Red Tape Peeling Off Craft Breweries (Mondaq Business Briefing, June 19, 2013, para. 5).

o “Tied House Rules” were intended to stop large breweries from using their wealth to open bars that exclusively sold their products (Mondaq Business Briefing, June 19, 2013, para. 5).

• (O)Influential figure in brewing has his eye on emerging markets (The Western Mail News Paper, June 8, 2012, para. 1).

• (O) A new regional brewery tax structure beneficial to small-scale brewers has been implemented in Saskatchewan (Hughey, Beer distribution in Canada, realbeer.com, 2010, Para 26).

o Molson Coors expects to complete its takeover of Czech-based brewer StarBev LP. It will be biggest purchase ever for the Canadian company (The Western Mail News Paper, June 8, 2012, para. 1).

• (T) Allergy sufferers fear beer lobby could kill new food labelling rules (Globe And Mail News Paper, January 26, 2011, para.1)

o Efforts to make food labels clearer have been met with resistance by the beer industry (Globe and Mail News Paper, January 26, 2011, para.1).

• (T) Any person with a license can import beer from anywhere(Hughey, Beer distribution in Canada, realbeer.com, 2010, Para 21)

• (T)Advertising regulations to control irresponsible portrayal of alcoholic drinks (Adolph Coors, 2013).

• (O)Unionized workers at Molson Coors Canada in Montreal have voted 75 per cent in favour of the latest contract offer from the company (Molson Coors employees ratify seven-year contract, 2011, Para 1).

COMPETITION/ INDUSTRY

• (O) Top brewing executives are working together to boost the reputation of beer (Schultz, E. J. (2012).

o Yearning to work together as beer has lost favor among some drinkers

• (T) Three of the largest Canadian breweries are foreign-owned (The Canadian Brewery Industry. (2013).

o It hurts the Canadian economy as it is foreign owned.

• (T) Canadian’s taste of wine is taking out a piece of beer sales (Vancouver Sun. (2013)

o The rise in the dollar value makes a decline in the section of beer

• (T) The market share for beer had declined to 45% from 52% in 2000. (Nonato, S. D. (n.d.). (2013)

o People’s tastes are changing

1. (June 19, 2013 Wednesday). Canada: Red Tape Peeling Off Craft Breweries. Mondaq Business Briefing, Retrieved from http://www.lexisnexis.com.library.sheridanc.on.ca/hottopics/lnacademic/).

2. (January 26, 2011 Wednesday). Allergy sufferers fear beer lobby could kill new food labelling rules, Globe and Mail News Paper, Retrieved from http://www.lexisnexis.com.library.sheridanc.on.ca/hottopics/lnacademic/

3. (June 8, 2012 Friday). Influential figure in brewing has his eye on emerging markets, The Western Mail News Paper, Retrieved from http://www.lexisnexis.com.library.sheridanc.on.ca/hottopics/lnacademic/

4. (Hughey, Beer distribution in Canada, realbeer.com, 2010, Para 21, Retrieved from http://www.realbeer.com/library/authors/hughey-r/distribution.php)

5. Adolph Coors (2013), Molson Coors Brewing Company SWOT Analysis.1-10. http://web.ebscohost.com.library.sheridanc.on.ca/ehost/pdfviewer/pdfviewer?vid=3&sid=008b7e94-3236-4920-84d6-c88a00434ee1%40sessionmgr112&hid=123

6. Molson Coors employees ratify seven-year contract. (2011, Feb 21). Post media News. Retrieved from http://search.proquest.com/docview/853666864?accountid=3455

7. (July 24, 2013) The Canadian Brewery Industry. Brewers Association of Canada. Referenced from: http://www.agr.gc.ca/eng/industry-markets-and-trade/statistics-and-market-information/by-product-sector/processed-food-and-beverages/the-canadian-brewery-industry/?id=1171560813521#s6

8. (2013) Beer and Canada’s Economy. Brewers Association of Canada. Referenced from: http://www.brewers.ca/en/beer-and--canadas-economy

9. Environmental Scan: The Global Beer Industry. Haven Harris, Brad Hillwig, Prakruthi Naik, Atti Bhargava. Referenced from: http://www.scribd.com/doc/18709189/Environmental-Scan-The-Global-Beer-Industry

10. (August 15, 2012) Good Time for Beer? Alex Koustas, Economist. Referenced from: www.bmonesbittburns.com/economics/reports/20120815/SR120815.pdf

11. (March 26, 2012) Canadians drinking less beer, turning to imported wine: report. Sheila Dabu Nonato. Referenced from: http://business.financialpost.com/2012/03/26/canadians-drinking-less-beer-turning-to-imported-wine-report/

12. (September, 2013) Alcoholic Drinks. Beer in Canada. Referenced from: http://www.euromonitor.com/beer-in-canada/report

13. Schultz, E. J. (2012). As it loses to spirits, brewing industry aims to revive brand beer. Advertising Age, 83(28), 6-n/a. Retrieved from http://search.proquest.com/docview/1027912803?accountid=3455

14. (Sector), P. (n.d.). The Canadian Brewery Industry - Agriculture and Agri-Food Canada (AAFC). Agriculture and Agri-Food Canada (AAFC) | Agriculture ET Agroalimentaire Canada (AAC). Retrieved October 4, 2013, from http://www.agr.gc.ca/eng/industry-markets-and-trade/statistics-and-market-information/by-product-sector/processed-food-and-beverages/the-canadian-brewery-industry/?id=1171560813521

15. Canadians drinking more wine and specialty beer, says StatsCan | Vancouver Sun. (n.d.). Blogs - Vancouver Sun. Retrieved October 5, 2013, from http://blogs.vancouversun.com/2012/03/27/canadians-drinking-more-wine-and-specialty-beer-says-statscan/

16. Nonato, S. D. (n.d.). Beer sales: Canadians drinking less beer, turning to imported wine | Financial Post. Financial Post | Canadian Business News, Investing and Commentary. Retrieved October 5, 2013, from http://business.financialpost.com/2012/03/26/canadians-drinking-less-beer-turning-to-imported-wine-report/

17. (Sector),

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