Viridity Issue Details

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In order to capitalize on eco-centric customers who not only want to improve efficiency but also produce their own green energy, Viridity should target states that currently have the dirtiest energy supply mixes. Potential customers may be more inclined to participate since their supply is very carbon intensive. States such as Texas, California, Pennsylvania and Ohio represent not only highly populated states but also some of the most carbon-intensive states (see Figure 1).

As local and state-level governments continue to contemplate instituting various forms of carbon pricing or carbon market solutions to their emissions there are significant opportunities to take advantage of these new regulations to institute Virdity’s technology and consulting expertise. Additionally, due to the expanding divide between electricity capacity and demand, many states may mandate smart grid be integrated through their entire grid as a means to reduce costs and stave expenditures on new base and peak capacity.

In terms of who Viridity should target, institutional customers such as universities, corporations and the military are increasingly demanding sustainability from their operations and supply chains. This is supported by a survey suggesting that almost 60% of people would be willing to pay extra for clean energy (Smart Grid Collaborative, 2011). This further justifies promoting the integration of clean energy into their customer operations.

Viridity is using SaaS model; charging their customers for using their software on yearly basis plus initial hardware setup to control the consumption. By promoting green energy solutions they can offer incentives for customers to adopt clean energy, since their technology can seamlessly integrate with these sources. Viridity can charge extra for integrating this technology into the network. Viridity can also tackle poor R&D issue by supporting startup companies to create eco-efficient products that can be sold to their customers.

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Reference

Smart Grid Collaborative (2014) Website. Accessed on September 23, 2015. from: http://smartgridcc.org/wp-content/uploads/2014/01/2014-State-of-the-Consumer.pdf