Glacier Bear Lodge

...

So, the competitors’ high rating in internet will influence potential guest’s expectations very much. Potential guests will expect Glacier Bear Lodge to provide services at lower price than its competitors and also provide better service, accommodation and foods.

Given that the target customer at Glacier Bear Lodge are men who are avid fishing fans, what sort of personal needs will they have which impact their expectations?

The fishing fans who are the main target customer at Glacier Bear Lodge must be exhausted after a long day enjoying fishing. So, they would like a very comfortable bed where they can sleep like a baby. They would also require separate compartment in the room where they can keep all their fishing gears, so that the smell that comes from the gears won’t reach the room. There should also be a wall where the pictures of the fishers who caught the largest fish should be kept, so that they will feel appreciated and become a loyal customer. Along with the cutting and packaging of the fishes caught by the customers, the customers should also be given choice of eating the fish there in the lodge itself.

Please do same for your own company – try to find explicit and implicit promises made to the customers.

Dhulikhel Mountain Resort is a resort located in Dhulikhel which is one of the first resorts of Nepal. Visiting its website the different explicit promises it has made are:

- Luxurious and comfortable rooms

- Providing whatever facilities the customers wants

- Delighting taste buds of customers with authentic flavors and foods around the world

- Perfect setting for meetings, conferences and group events

- Body massage facility

The different implicit promises DMR has made can be observed through the pictures it has kept in its websites and they are as follows:

- View of the mystic Himalayan range along with the hills and also the sunrise

- Traditional Nepali theme of the rooms and the cottages

- The resort full of exquisite flowers

- Beautiful area which can accommodate large group

- Organize different types of cultural events

- Escape into the lap of nature from the busy life in Kathmandu with greenery all around

...