Corporate and Social Responsibility: Building Trust Between People and a Brand – Accenture

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Apart from the social causes, Accenture has launched go green initiative to support which Accenture often arranges tree planation drives at various location around the world. Also as a part of this initiative, Accenture’s employees make sure that they turn off their computer systems at the end of the day, which at most of the IT companies are put to sleep mode, thus ensuring that lot of electricity is saved. As an addition to this initiative, Accenture has started providing free car pool and company bus service to its employees to ensure minimal use of individual vehicles thus saving fuel as well as reducing pollution emissions.

All these initiatives whether employee based, client based of the environment related have made one the most ethical companies, which also makes it one of the best companies to work for. In the annual lists released by several ranking websites, Accenture has been a front runner in terms of rankings for best IT companies to work for. The basis of their ethic based approach is laid by their 6 core values, which every employee abides by with complete integrity.

Other businesses can definitely look up to Accenture and its code of business ethics to reach to Accenture’s level in terms of Ethical companies. The best approach they can follow for this is start by laying strong core values as Accenture for their business. They should make also make sure that all the employees, whether the juniors or the top level executives strictly adhere to these values. Also, initiatives should be taken in terms of environment preservation as taken by Accenture in order to give back to the society in which they work in. Businesses should keep in mind that companies with strong ethics are highly appreciated by customers as well as the employees which ensures that the businesses flourish and have continued success throughout their life cycle.

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References

- http://businesscasestudies.co.uk/anglo-american/business-ethics-and-corporate-social-responsibility/what-are-business-ethics.html#axzz3nva5xhfD

- https://www.accenture.com/us-en/company-environmental-stewardship

- https://www.accenture.com/us-en/careers/your-future-corporate-citizenship

- https://newsroom.accenture.com/subjects/awards-rankings/accenture-named-one-worlds-most-ethical-companies-for-third-consecutive-year.html

- https://www.accenture.com/us-en/careers/team-culture-values