Mm4311 Strategic Management - Law in Hong Kong

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The purpose of this project is to address / solve a strategic business issue / problem. You should explain the reason(s) for choosing your organization and provide a thorough strategic analysis and make feasible recommendations. Some exemplary questions include:

- How does company ABC maintain its competitive advantage in the electronics industry?

- How to increase company ABC’s market share in the China market?

- Should company ABC enter smart phone industry?

- Should company ABC expand to the Vietnam market?

- Is ABC’s success specific to the China market?

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Feel free to choose any company from my list. One company can only be chosen by one group. This will be on a first-come-first-served basis. Please confirm your choice of company by Week 5. If you would like to write about a highly diversified firm, I suggest you have a focus of industry in your analysis. Depth is more important than breadth.

Irrespective, the submission should be double-line spacing and printed on both sides of the A4 paper (with 1 inch margins, font size 12). Your report should NOT exceed 30 pages, including Reference List, Tables, Charts and Appendices. Quality is more important than quantity of work. You should also bear in mind that a good report is clear, well written, comprehensive, and presents its material to inform and educate the reader. At the end of the day, we are looking for

(1) how well you identify the strategic issues,

(2) the depth of your strategic analysis using the various strategic tools and techniques,

(3) whether your recommendations follow through logically from your level of analyses (are they consistent, logically linked, creative, innovative, set new rules and boundaries…) and

(4) whether you have carefully thought through how they will be implemented and evaluated to achieve sustained competitive advantage for that organization.

Marks awarded for the group Case Study Analysis will be the SAME MARK for each group member. My grading criteria can be found on page 6 (Group Project Comment Sheet).

Company List for Group Project

Choose one of the following companies for your group audit report. It is on a first come first served basis. Email me your choice by Week 5 (2 October).

Consider the following guidelines before you embark on your research:

1) you are interested in the industry

2) you are interested in the company

3) ensure availability of data (both qualitative and quantitative)

Amazon

Groupon

Canon

Google

Tencent

Samsung

Huawei

BYD Company

Alibaba

Li & Fung

Air Asia

Haier

Cathay Pacific

HSBC

Microsoft

Intel

3M

Nike

Cisco

Nestle

IKEA

Disney

Xiaomi

Sony

Johnson & Johnson

Mitsubishi

Volvo

Lego

Geely

PCCW

Coca Cola

Lenovo

Ryanair

Zara

Boeing

IBM

Nintendo

Baidu

Shanghai Tang

Twitter

Nokia

Apple

Facebook

Pixar

Spotify

Tesla

Tsui Wah

HTC

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We recommend that you follow this format while writing your report:

- 1st page is your cover page with title, full names (including English name) of all your group members. Please also include in the top right-hand corner of cover page the total number of words used in your report. This same cover page will have Executive Summary of what you did, what you found and what you recommended (this should be no more than half a page). At the bottom of this cover page is your group members’ names and student numbers.

- 2nd page printed on the back of the cover page and in ONE LANDSCAPE PAGE, have 1 summary table with following column titles as part of your Executive Summary at the front of your report:

- Business problem / issues identified +

- Strategic tools used +

- Findings from application of these tools +

- Recommendations corresponding to problems / challenges identified in first column

- 3rd page is your table of content (in one page) – make sure the sub-headings are exciting and meaningful (not just a boring statement