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Compulsive Buying Behaviour

Autor:   •  November 30, 2018  •  1,887 Words (8 Pages)  •  42 Views

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Data obtained from this will be analysed using SPSS to conclude which factors affects the compulsive buying behaviour. In this we will be using factor analysis to reduce the number of constructs and then multiple regression will be used to understand between dependent and independent variables.


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Below survey questions will help us identify correct set of consumers who are affected by compulsive buying behaviour. Data on these will be on a 7-point likert scale.

- I bought things even though I can’t afford them.

- Shopping is fun.

- Felt depressed after shopping.

- Bought something and when I got home I was not sure why I bought it.

- Went on buying spree and was not able to control it.

- Wrote a check or used credit card when I knew I did not have enough money to pay bills.

- Felt others would be horrified if they knew of my spending habits.

- If I have any money left at month end, I just have to spend it.

- Bought something for myself to feel good

- Just wanted to buy things and did not care what I bought.

- I often buy things simply because they are on sale.

- I really believe that having more money would solve most of my problems.

- Felt anxious or nervous on days I didn’t go shopping.

- Made only the minimum payments on my credit cards.

The items above are as they originally appeared in Faber and O’Guinn (1989). These 14 items composed the initial instrument. Overall score is calculated based on the above 14 items using the below equation:

-9.69 + (Q3*0.33) + (Q2*0.34) + (Q1*0.50) + (Q6*0.47) + (Q5*0.33) + (Q9*0.38) + (Q4*0.31)

If a score on the above algorithm is

Questionnaire for Hypotheses Testing

H1: Compulsive buying is positively correlated to promotional offers and discounts.

- I often feel the item purchased during sale was not required and could have been avoided.

- I often end up buying more if there are promotions like buy one get one or attractive discount offers.

H2: Compulsive buying is positively correlated with the store layout.

- I often end up buying from a store because the ambience is appealing.

- Good lighting in a store stimulates by buying behaviour.

- I often end up buying items placed at the checkout counter even if they are not my current needs.

H3: Compulsive buying is positively correlated with cashless payments.

- I often end up buying more when I had to pay by non-cash means as compared to hard cash.

- With the use of e-payment facilities, my spending has increased significantly.

H4: Compulsive buying is positively correlated with the advent of E-commerce

- I tend to spend more because of the ease and on the go shopping facilities provided by E-commerce sites.

- I often get excited by seeing huge amount of brands and products available just on my screen and end up buying more.

- I spend recklessly on events like Flipkart’s Big Billion Days and Amazon’s Great Indian Festive sale.

- Notifications send by E-commerce sites also persuades me to shop more and more.

H5: In-store staff


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