Marketing Plan for the Gatorade Company, Inc.

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Moreover, “Float like a butterfly and sting like a bee”, a slogan of the legion Mohammed Ali, is being used by Gatorade on purpose. This means that “float like a butterfly” is a very light amount of calories and “sting like a bee” implies the ability of high performance. Their print advertisements such as Gatorade Double Life mainly focus on sports magazines such as Sports Illustrated, Bounce and Dime as they carry a synergy with their target audience of Athletes, professional or non-professional.

Gatorade has used Facebook as a very effective tool for its advertising campaign lately. According to a recent research, Facebook can help Gatorade gain customers’ perception up to 116 million people.

Sales Promotion

The implementation of the “Team sales network” and “High school hydration packs “ offer up to 80% discounts for orders made for sports-teams and special discounts for colleges and high schools.

These sales promotion strategies of Gatorade seem very effective because they target the right audience of customers. Also, they create a good effect beyond their expectations. It proved Gatorade's commitment to customers: Everything is for customers and communities.

Public Relations

On 15 April 2010, Gatorade had a program recognizing outstanding sports achievements of students and athletes from high schools in the US. This contributed to develop the passion and enthusiasm of the young talents in America.

On August 18, 2009, Gatorade has implemented the program "Beat the Heat" to educate parents and coaches about exhaustion due to hydration while training. This causes bad effects to many practitioners’ physical body. Through this, Gatorade sent a message that Gatorade is the appropriate product to avoid that circumstance.

According to Foodbev.com, a same talk about the necessity of Gatorade for athletes in training named "We love sweat", which was known as a TV and press campaign featuring Kaka & Usain Bolt aired on May 14, 2009.