Global Marketing, Localized or Standardized Strategy Selection
Autor: Maryam • March 13, 2018 • 701 Words (3 Pages) • 633 Views
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References
Armstrong, G., & Kotler, P. (2012). Marketing: An introduction. Gary Armstrong, Philip Kotler (11th ed.)Pearson Education.
Levens, M. (2012). Marketing: Defined, explained, applied. Boston: Prentice Hall.
Rees, J. (2013, November 5). The huge chill: Why are American refrigerators so big? The Atlantic. Retrieved from http://www.theatlantic.com/technology/archive/2013/10/the-huge-chill- why- are- american-refrigerators-so-big/280275/
Solomon, M. R. (2015). Consumer behavior: Buying, having, and being. New Jersey: Pearson Education.
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