Foodpanda New Service
Autor: Mikki • December 7, 2017 • 1,015 Words (5 Pages) • 516 Views
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Financial Planning
Cost Model:
Variable Cost: Variable cost will accumulate incase foodpanda deliver order i.e. fuel and traveling expense 5% per head.
Fixed Cost:
Salary Expense
Staff No. of Staff Monthly Salary Yearly Salary
- Manager Catering Service 1 Rs. 70,000/- Rs.840000
- Drivers 5 Rs. 12,000/- Rs. 900000
- Delivery man 10 Rs. 12,000/- Rs. 1,440,000
Total Rs. 3180000
Vehicles for delivery
Vehicles No. of Unit Per Unit Cost Total Unit Cost
- Suzuki Ravi 5 Rs. 640,00/- Rs. 3,200,000
Total Rs. 3,200,000
Marketing expense
Marketing Monthly Yearly
- Social Media Marketing $375 (375x106=PKR.39,750) Rs. 477,000
- SMS Marketing Rs.20,000(50,000 sms x 0.4/sms) Rs.240,000
- Web Banners/Video $400 (400x106=PKR 42,400) Rs.508,800
Total Rs. 1,225,800
Office Equipment & Furniture
Office Supplies No. of Unit per Unit Cost Total Unit Cost
- Computer/Printer 1 Rs. 30,000/- Rs. 30,000
- Furniture 1 Rs. 50,000/- Rs. 50,000
- Miscellaneous Rs. 50,000/- Rs. 50,000
Total Rs. 130,000
Capital Investment Required
- Admin and Salary Expense Rs. 3180000
- Vehicles Expense Rs. 3,200,000
- Marketing Expense Rs. 1,225,800
- Office Equipment & Furniture Rs. 130,000
Total Rs. 6,355,800
Revenue model
- Revenue would be generated through commissions charged to restaurants and caterers.
- Caterer usually charge 30% to 35% per head.
- Foodpanda will work on 15% to 20% per head (Charged from caterer).
- Price charged to consumer in terms of delivery charges.
- Variable cost is 5% per head foodpanda will charge 8% to 10% per head from consumer.
Revenue Assumption
Average Per head cost charged by caterers is Rs.700 to Rs.900.
- Foodpanda commission revenue per head = Rs. 130 (850 x 15%).
- Delivery Charges revenue per head = Rs. 85 (850 x 10%).
Break-Even Analysis
Fixed Cost = Rs. 6,355,800
Sales Revenue / head = Rs. 200/-
Variable Cost / head = Rs. 10/- (200 x 5%)
Break-Even (Unit Sales) = Fixed Cost / (Sales Revenue – Variable Cost)
= 33,452 Units
Break-even Point using the Income Statement
Unit Sales
33,452
Sales Revenue
$6,690,316
Variable Costs
$334,516
Gross Margin
$6,355,800
Fixed Costs
$6,355,800
Accounting Profit
$0
Sensitivity of Costs, Revenues, and Acct. Profit to Unit Sales
Input Values for Unit Sales
Output Formulas:
5,000
10,000
15,000
20,000
25,000
Total Costs
$6,690,316
$6,405,800
$6,455,800
$6,505,800
$6,555,800
$6,605,800
Sales Revenue
$6,690,316
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
Accounting Profit
$0
($5,405,800)
($4,455,800)
($3,505,800)
($2,555,800)
($1,605,800)
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