Pasal Marketing Plan

...

- Match and Torch Combo

- Torch and Cauldron Combo

- Match, Torch and Cauldron Combo

- Online course

- Effortless English Basic Online

- Effortless English Advances Online

- Effortless English Premium Online

- Price

- Pasal price

Course

Price (VND)

Time

Match

2.000.000

10 period x 2h15’

Touch

3.500.000

16 period x 2h15’

Cauldron

3.800.000

13 period x 2h15’

Match and Torch Combo

6.200.000

4 months

Torch and Cauldron Combo

7.450.000

4 months

Match, Torch and Cauldron Combo

9.550.000

6 months

Effortless English Basic Online

900.000

4,5 months

Effortless English Advances Online

1.000.000

6 months

Effortless English Premium Online

1.000.000

7,5 months

- Competitor’s price

Kos English center

Class

Fee

hour

General English

Pre-Intermediate

5,600,000

40

Pre-IELTS

(Target: 5.0-6.0)

6,800,000

50

General English

Elementary

6,500,000

40

Basic English

Beginner

4,400,000

40

IELTS Foundation

Target: 4.5- 5.5

7,200,000

40

Speaking & Pronunciation

Pre Intermediate

3,500,000

24

Basic English

Beginner

4,400,000

40

Pre Ielts

Target : 5.0- 6.0

7,200,000

40

1 on 2 -IELTS

Target : 4.5-5.0

9,240,000

30

Speaking & Pronunciation

Elementary

3,500,000

24

- Place

100% our method is based on the exclusive Effortless English materials researched and presented by Dr. AJ Hoge and Pasal's lectures in Vietnam.

WE have 6 basic:

Basic 1: 206, Bạch Mai, Hai Bà Trưng, Hà Nội

Basic 2: 485, Hoàng Quốc Việt, Cầu Giấy, Hà Nội

Basic 3: 15 Đại An, Văn Quán , Hà Đông, Hà Nội

Basic 4: Tầng G, Sài Gòn Land, Hẻm 69, đường D2, Q.Bình Thạnh, TP.HCM

Basic 5: 16 Nguyễn Thị Thập, Khu dân cư Him Lam Quận 7, TP. HCM

Basic 6: 66B Hoàng Diệu 2, Thủ Đức, TP. HCM

These are all areas which have many universities.

- Promotion

- Advertising:

We select traditional advertisements: We hung a advertising banner in some schools or universities. We will also use free online services such as Facebook services.

- Sales promotion:

We will use special sales promotions giving discounts in special event like: Ready for summer, New year, Christmas,... . Discount for customers who invite their friends join Pasal. We might also give out backpacks and notebooks with our logo on them to lucky customers to promote the sale of service.

- The Internet and other social media:

We have decided to not to spend money on internet advertising because we find it very costly and we are only targeting people in Hanoi in the first year. However, we will use free services such as Facebook. This blog is most recognizable free online service among Vietnamese. Our staff will create and maintain these services. We will also use