Distribution Network of Bisleri

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Major events at Bisleri are :-

- 1969- Parle bought over Bisleri, from an Italian entrepreneur

- 1971-Parle group launches LIMCA, that derives its name from 'NIMBU KA' (of lemon)

- 1974-Parle group launches MAAZA, a mango based drink.

- 1978-Parle group launches THUMS UP, a cola flavoured aerated drink.

- 1990-Opponents started for Bisleri in a large scale, however it was still able to survive.

- 1991-Bisleri economic 20-litre jar was introduced to cater to homes and offices.

- 2006-Bisleri changed its brand colour from blue to green

Bisleri mountain water from the Himalayas was launched.

- 2009-Bisleri ushered in the festive seasons with 250ml and 500ml packs.

- 2011-Bisleri SODA was launched. A home-sized pack of 15 litres was introduced.

- 2012-Bisleri stepped into the premium water category with Vedica - natural mountain water from the Himalayas.

- 2014-Bisleri launched an energy drink – Urzza.

- 2015-Bisleri changed its packaging.

- 2016-Bisleri launches 'Bisleri POP' -four new fizzy drinks.

Bisleri’s Vision: - Its vision is to be the dominant player in the branded water business where the second player is less than 20% of its business.

Bisleri’s Mission: - To provide the highest quality product, keeping in mind all aspect including freshness, purity, safety and making it easy available to the consumer at very affordable price.

Product Mix

- Bisleri water: - Developed 7 unique pack sizes to suit the need of every individual.

-Non- returnable Packs: - 250ml, 500ml, 1l, 2l, 5l

-Returnable Packs: - 20L, 10L

- Bisleri soda: - It comes in two different pack sizes. One is 600 ml and other one is 300 ml pack.

- Urzaa: - A great tasting energy drink from Bisleri which is free of Caffeine and fortified with essential vitamins. And it was launched in 2014.

- Vedica:- Vedica is the finest of what life has to offer, taken to another altitude.

Non-returnable packs – 1L, 500Ml, 250ml

- Bisleri PoP: - Bisleri Pop comes in four new flavours - PinaColada, Spyci, Limonata, and Fonzo.

- Additional product: - Compact, convenient to use, travel friendly and undoubted promising quality, that are bring to specially to make life easier and better.

-Stand & faucet, Ice box, facial wipes, chotu cool

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Channel Decisions

A channel is an institution through which goods and services are marketed. Channels give place and time utilities to consumers. In order to provide these and other services, channels charge a margin. The longer the channel the more margins are added.

Channels are an integrative part of the marketer's activities and as such are very important. They also give a very vital information flow to the exporter. As seen in chapter seven, the degree of control one has over a channel depends on the channel type which is employed. Whilst for developing countries, as stated earlier, channels are almost given, this is not always the case, and as exporting becomes more and more necessary, it will not always be the case.

In deciding on channel design the following have to be considered carefully:

· Market needs and preferences.

· The cost of channel service provision.

· Incentives for channel members and methods of payment.

· The size of the end market to be served.

· Product characteristics required complexity of product, price, and packaging.

· Middlemen characteristics - whether they will push products or be passive.

· Market and channel concentration and organisation.

· Appropriate contractual agreements.

· Degree of control.

Channel Participants

Bisleri produces the goods but it is the intermediary who supplies these goods to the people who are in need of it. To reach end consumers effectively, businesses need a well knitted network. The network includes manufacturers, retailers, wholesalers, agents and brokers commonly known as channel participants.

These participants play a vital role in success and failure of any business. They actually bridge the gap between suppliers and end consumers thus framing the outline for a company in end users mindset. In the world of retail, several types of participants make up a distribution channel.

1. Retailers:

Retailers are the gate keepers to the market for all other members of the sales distribution process. The distinguishing feature that sets a retailer apart from other members of its distribution channel is that the retailer is the person who ultimately sells the goods to its end consumers. Bisleri sometime distribute directly to the retailers.

2. Wholesalers:

Wholesalers are intermediaries or middlemen who buy Bisleri products from manufacturers and resell them to the retailers. They take the same types of financial risks as retailers, since they purchase the products, keep them in inventory until they are resold to retailers, and may arrange for shipment to those retailers. Wholesalers can gather product from around a country or region, or can buy foreign product lines by becoming importers.

3. Agents and Brokers and Jobbers:

Agents (occasionally called brokers) are also intermediaries who work between suppliers and retailers, but their agreements are different, in that they do not take