Panera Bread Co

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Panera’s ability to swiftly change strategies allows them to maintain sustainability. Being that the consumers of today want quality products at their fingertips at all times. The ability to adapt becomes a must. Technology now a day is a beast all companies must chase in efforts to stay afloat. Adding Wi-Fi to all of the store locations played out well for Panera. Their approach gave consumers an alternative place besides their home and office in which they can conduct work and business.

Another way Panera strengthened their durability was by introducing the buzzer system. Having waiters bring the food to consumers helps in creating a casual dining setting that diversifies their market even more.

Panera has adopted a transparency model with their shareholders and consumers. Having a lack of hidden agendas and conditions has made Panera extremely pliable.

Panera invites overseers inside to witness different aspects of the company. Shareholder meetings take place each year to announce upcoming developments and display the durability of the company. Panera does its best to keep consumers in the loop as well. On their website they offer step by step recipes, and videos to show consumers how their food is made. In another section of the website avid customers are encouraged to look up their favorite meals and become more knowledgeable of their nutritional values. Panera believes that this form transparency will help fight obesity.

In todays society the branding of a company is what differentiates them from other competitors; Panera has soared in this category. Founder, chairman, and CEO Ron Shaich has done a great job of capturing consumers needs and wants in order to drive his sells upward. Important factors that go into good branding can been seen through a company’s ability to draw emotion from consumer. Publicly airing a company’s purpose through heart felt messages encouraged consumers to get involved. In a recent interview Shaich was able to sit down and discuss Panera’s views. The duration of the conversation surrounded the over whelming topic of obesity in the United States, and how Panera wants to be a part of the solution. This approach targets the primary stage of physiological needs on Maslow’s hierarchy of needs pyramid. The self-analyzing question consumers are left asking themselves is “What am I doing to fight obesity?” Being that Panera is a trend setting company, branding should remain easy for them.

All in all Panera is a well-rounded company that is seems to be adjusting properly as the time goes on. They moves have been calculated precisely and they pay out is well. Pioneering ideas and community awareness are things this company has found that its consumers want. Next time you pass one of their locations do your part in helping the movement and become a customer.

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