Overview of Concord Entertainment Co. Ltd.

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9.1 External Environment Issues

9.1.1 Political issues

9.1.2 Demographic Issues

9.1.3 Cultural issues

9.2 Organizational motivation Issues

9.2.1 Incentives

10 Future plans of the company

11 CONCLUSIONS

12 RECOMMENDATIONS

13 APPENDICES

14 BIBLIOGRAPHY

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Executive Summary

This study was done to find out the overview of Concord Entertainment Co. Ltd. It was requested by our teacher Ishrat Sultana on 20th April 2013. The investigation was done by the following members: Faria Mirza, Arefin Rahman, Tanvir Hossain and Sumaiya Sharmin. The findings were that they have a very strong financial and media backup and very few weaknesses. The company uses the opportunities and reduces their threats. The jobs inside the company are designed especially for the employees’ comfort and skill level. If an employee requires more tasks for satisfaction alternative methods are also used. A chain of command in the company lets the company function at its maximum. Well thought decisions are given by the top level managers, but it reduces the decision making power of the subordinates. Fantasy Kingdom and Foy’s Lake are not interdependent. They function properly on their own, but the performance of these two branches affects the overall company. The general manager is the only person who makes bridge between these two branches. Even with all the help the organizational performance of the company is highly affected by many external and internal issues. It is concluded that the company is functioning at its top level and prospering day by day. A recommendation would be that the company could reduce its commodity price to let all levels of people enjoy its entertainment.

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Introduction

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Origin

This report is prepared for our teacher Ishrat Sultana. She is the teacher of business communication of United International University. It is the partial requirement of her course. She has authorized the students of her course to write a report on a business organization. The report is due on 17th may, 2013.

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Objectives

The objectives of this report are to find out the overview of Concord Entertainment Co. Ltd.

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Scope

This report examines the overall aspects of concord group. It does not examine the detail aspects of any particular sector, because the report shows an overview of Concord Entertainment Co. Ltd.

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Methodology

We have gone through several websites to collect necessary information required to complete this report. We have researched from 20th April to 30th April to collect necessary raw data. Then those data were arranged to form information. Md. Azmain Rahman, a senior executive of Concord Entertainment Co. Ltd was invited for interview on 23rd April, 2013. By interviewing him we have gathered a lot of information. All these information has helped us to finally prepare this report.

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SWOT ANALYSIS

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Strength

- Strong brand image and goodwill

- Strong human resources

- Liquid money

- Own land and buildings

- Strong marketing and sales team

- Strong cash flow

- Strong media backup

- High possibility of getting bank loan

- Event scholarship programs

- No other company can create an infrastructure as big as Fantasy Kingdom and Foy’s Lake Entertainment complex.

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Weakness

- Lack of Electricity power

- Lack of technology

- Huge amount of loan

- Lack of ride operators

- Lack of mechanist

- Rainy season

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Opportunity

- The only theme park in Bangladesh

- Adequate space and finance to establish new rides and infrastructures

- Special selling opportunity – different seasonal cultural and religious festivals

- Economical conditions of people motivate people to visit more, eventually increasing sales.

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Threat

- Unstable political situation

- Current threat – Nondon and dream holiday park

- Upcoming threat – Jamuna Future park

- Foreign Entertainment parks

- Government Tax increase may discourage potential customers from spending money on entertainment purpose.

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