Marketing Plan of Poney Malaysia

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Distribution:

Brands

Total outlets place in

Selangor & Wilayah.

Poney

12 in Selangor, 4 in Kuala Lumpur

H&M

8 in Selangor, 5 in Kuala Lumpur

Mango

7 in Selangor, 5 in Kuala Lumpur

Nicholas and Bear

2 (KLCC, Pavilion)

Promotion & Price:

PONEY

MANGO

H&M

NICHOLAS & BEARS

- Promote using social media such as Facebook, Instagram and Twitter.

- Online stores available.

- Have own website.

- Provide sets for loungewear, kids and toddler.

- Promote using social media such as Facebook and Instagram.

- Online stores available.

- Have own website.

- Promote using social media such as Facebook and Twitter.

- Online stores available.

- Have own website.

- Provide promotion such as 2 shirts for RM79.90.

- Promote using social media such as Facebook.

- Online stores available.

- Have own website.

RM53.00 – RM159.00

RM25.90 – RM169.00

RM28.00 – RM119.00

RM235.05 – RM987.21

OBJECTIVES & ISSUES

The vision of Poney is to be the No.1 children apparel brand.

Based on the research, we have set a few objectives based on the issues Poney is currently facing to achieve by the end of financial year 2016:

a. Improvising of products quality and design.

Enhancing of products quality is needed as the rate of customers returning our products have increased.

The issue is that higher quality but cheap raw materials are hard to find due to the unavailability of resources in Malaysia.

b. Enlarge the reach of company’s brand within Malaysia.

Set up outlet at new area that do not have Poney store, such as Sarawak.

The issue is potential customers are not able to buy our products because there is no outlet available in that area.

c. New product and service

Launch mobile application for customer to have a greater shopping experience.

Launch a new line for customers to satisfy their desire of creating their own design.

The issue is many of our customers are facing a problem which leads to a decrease in sales for online stores because they have a hard time tracking the parcel. Limitation of design is also one of the issue that leads to dissatisfaction of customers as the design of our product does not suit the taste of our customers.

Marketing Strategy

Opportunities:

- Increasing market for overseas customers

For the macro environment, with the improvement of financial within the overall worldwide, it brings a few possibilities for the online shop. It is simple for proprietors to build showcase and there is simply an expansion in clients. This is because online keep has no place restrict. Foreign clients also can purchase this merchandise on the off chance that they want.

- Much less online shop and minimal competitor

There is much less child wear enterprise in the web. This is to mention; we have the least rivalry. It is straightforward for us to acquire the purchaser’s base. We additionally chart this possibility to make ourselves logo. It is beneficial to win over greater clients.

Threats:

- Clean to replicate

Our toddler online store is constructed up on the internet site. Some taking possibilities could be made for various focused online stores. It is going to effect on our commercial enterprise.

- Product backlog causing loss

In equal duration, a few items will confront build-up inconvenience since wrong publicizing arrangement or wrong pay technique. This inconvenience will cause about financial misfortune and capital turnover hard.

- Vicious opposition for the same item inflicting loss and giving the lowest price

Vicious competition for the equal product is some other purpose inflicting loss. That is because our competition needs to capture the market. They get consumer via fee way. Thus, the same item will take part in control battle and result in misfortune.

Marketing Strategy

a. Online marketing strategy

- Mobile apps

Many companies are now trying to use mobile apps to encourage customer interplay and loyalty. Fortuitously, this seems to suit with the choices of mobile users; current studies from ComScore confirmed the popularity of apps compared with mobile websites: 82% of mobile media time is spent with an app. A good region to start the plans for app promotion is to study how apps are generally observed by mobile customers. For famous apps from widely recognized brands like those for Facebook, Twitter, eBay and Amazon, gaining adoption from a current user base is notably uncomplicated it seems. Nowadays, young