Managerial Decision Making Research and Analysis

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When it comes to government regulations, Victoria’s Secret is in a market that has many different competitors that offer the same things. Everyone has their own little signature thing that causes their brand to be attractive to a certain market. It would be a very low and rare risk of Victoria’s Secret of being charged with anything pertaining to the practice of trying to monopolize the lingerie industry. It can be found on NASDAQ. NASDAQ is authorized and regulated by the Financial Conduct Authority as an operator of a Multilateral Trading Facility.

Victoria’s Secret has made some changes to the company over time. Not only are they know for the lingerie, they are popular for other areas as well. They now carry a large range of clothing items, fragrances, cosmetics, sleepwear, swimwear, shoes, and body care products. (Marketline, 2015).

The secret to the strategy of how Victoria’s Secret makes their product and pricing decisions, is too keep luring people into the stores. They decided to do tons of marketing via every avenue possible, such as online, print, and in store deals. This is also their method to consistently produce new products and continue to introduce them when the customers are lured into the stores. The retailer found the perfect formula for being able to sell and control everything before releasing new products. Either large clearance sales or maybe giving away freebies are happening or new products are being introduced. This brilliant method seems to be the driving force to their success. (Business Insider, 2013).

It is said that Victoria’s Secret is still crushing the competition with its lingerie controlling about 35% of the lingerie market. They have 3 things on their list of strategies used to keep women coming back. (Business Insider, 2014).

- Captivating female customers by selecting advertising female customers can relate to.

- Uniting stores with online.

- Paying attention to international markets.

Observing and paying attention to what the customer’s demands are will continue to allow Victoria’s Secret to rise to the top.

With the ability to shop online through the enhancement of modern technology and diversifying the lines of clothing available, Victoria’s Secret continues to meet the objectives of the increasingly growing sales. Increasing the profit level, increasing capital, and maximizing the return on shares also. Purchasing new stores worldwide will also give a greater advantage to diversify products in all the world based upon the locations of the market. The target would certainly continue to be female for certain, however male consumers make gain more interest also which could increase the market segment. Victoria’s Secret has been successful since the beginning but ever more after the ownership change. The decision making strategies seem to be working extremely well for the company. The only place let to keep striving is forward.

References

Alexander, Dan (2014) Forbes.com/victorias_other_secret

Barr, Naomi (2013). Slate.com/articles/business/2013/10/Victoria_s_secret

Fabry, Merrill (2015). Time.com. The History Behind the Victoria in Victoria’s Secret.

Google.com/ finance

Limited Brands (2015). Lb.com/our _company

Lutz, B. (2014) Businessinsider.com

Marketline.com. Victoria’s Secret Company Profile. April 28, 2015.

Quick, Rebecca (1999). Wsj.com. Victoria’s Secret Risk Offend Customer with Media Blitz.