Penitizer Marketing Plan

...

in a simple way.

It protects you from germs and bacteria that can cause disease.

It helps our customers to have a better hygiene.

MARKET ANALYSIS

S.W.O.T Analysis

Strength

New, innovative product

It will be the first time that a combination of a pen and sanitizer will be out in the market here in the Philippines

Multi-Functional

It is a combination of a ball pen and a liquid sanitizer.

First ball pen with sanitizer in the market

Our product is that this product is still not out in the market here in the Philippines

Well-designed product packaging

Good packaging will catch the eye of the consumer and it communicates many things, from what your product can do for your consumer to your company values.

Trained employees

Training your staff effectively will provide your employees with a competitive strength, as knowledgeable and efficient employees

Weaknesses

There were only one product line to offer

We only have one product which is penitizer.

Lack of awareness of the product

Our product is not yet popular

New entrant in the market.

As a new in business, some customers might doubt to try our product.

Opportunities

Internet Advertising

People use internet and a great way of communicating is through the web, utilizing the internet could expand the reach of our product to its potential customers.

Health Conscious People

Most of people now a day are after their health they tend to bring an alcohol spray or a hand sanitizer that they can use after they have done something that involves some dirty works.

Threats

Taxation may be introduced on your product or service

It may affect the price of the products. The price may be increased.

Natural Calamities

Fortuitous events such as earthquakes, weather disturbances, epidemics and other diseases may impede our operations.

 A new competitor in your home market

There might be a chance that there will be a new establishment in the location.

Substitute product

Like digital devices such as smartphones, tablets, and computers that are being used to cover all writing needs such as notes, text documents, and others.

Raw materials and labor increases

It may affect the price of the products. The selling price may be increased.

Counterfeiting

Unauthorized replicas of the real product. 

TARGET MARKET

Our target audience will be from the middle class down to lower class type of consumer who uses ball pen in their profession like students, doctors, nurses etc. The business is not limited to its target market, as long as the customer is able to buy the product and has purchasing power to spend on the product.

Our company can also supply other retailer outlets like bookstores or other school supplies stores, this can be effective because by using a retailer, the product is promoted by the retailer. Also, it gives the company a place to sell our products and we can sell our products in large quantities.

MARKET TRENDS

The rising awareness of Filipinos about personal hygiene in preventing the spread of contagious diseases is the main reason why we chose our product Penitizer. People are becoming health conscious nowadays because of the various viruses wide-spreading in other countries being broadcasted in the news today. Also, having a sanitizer or alcohol in their bags is a must. Likewise with the pen, which is a very essential tool to people. Whether you are a student or an office worker, everyone is expected to be bringing a pen with them. And when you combine them, it will be more convenient. And as a result, consumers across the world are increasingly using penitizers to complement and substitute the traditional practice of washing hands with soap and water while also having a pen.

POSITIONING

For our target market who wants or needs protection from germs and bacteria that can cause diseases. The Penitizer Spray Pen is a multi-purpose ballpen that provides cleanliness in a simple way unlike any other pens; the Penitizer Spray Pen helps to have a better proper hygiene.