Mantra Marketing Plan

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PRODUCT REVIEW

Learning yoga in the right sequence and under the right instructions is very crucial. At Mantra yoga Studio, we strongly believe this and we have designed our product/service offerings on the above principle.

We have ensured that we address students in various situations i.e. students who have no prior knowledge and experience in yoga as well as students with expert knowledge and are experienced in yoga.

We have grouped our offerings into five categories:

Beginner

Intermediate

Expert

Special

Therapy

Gentle Yoga

Power Yoga

Props Yoga

Prenatal Yoga

Restoration Yoga

Eight-limbed Yoga

Heartfelt Yoga

Antigravity/Aerial Yoga

Tantrum Yoga

Hot Yoga

Spiritual Yoga

Rave Yoga

Yin Yoga

Table 2.2.1: Different styles of yoga offered at Mantra

BEGINNER LEVEL

Students with no prior knowledge or with very basic knowledge of yoga can start with learning basic forms of yoga. In basic/beginner category students can participate in any of the following:

- Gentle Yoga: This is the simplest of all forms of yoga, by definition it means physical yoga practice. This would include basic and classical approach to yogic breathing exercise and postures. [pic 5]

- Eight-limbed Yoga: This yoga focuses on synchronizing your breath and movement, which purifies your body. This technique is derived from the traditional style Asthanga. When practiced regularly will build core body strength and helps to tone up your body. [pic 6]

- Hot Yoga: This yoga needs a special setup and is practiced in a Sauna-like room. The heat is cranked up to nearly 105 degrees and 40 percent of humidity. It helps to clear one’s mind and relaxing body muscles. A series of 26 basic yoga postures are performed. If practiced regularly this will keep the internal organs, veins, and all the ligaments in good health.[pic 7]

- Rave Yoga: This is one of the newest forms of yoga. At Mantra yoga studio, it’s a unique experience as both the young and adults have fun in this form of yoga. This is Ideal for the inexperienced & people curious to explore more about yoga. The combination of music, meditation makes this yoga really powerful.[pic 8]

INTERMEDIATE LEVEL

Students already familiar with the basic forms of yoga that want to explore intense forms, which requires more precision and control in sequences can be part of our Intermediate program. The following forms of yoga are being taught in this program:

[pic 9]

- Power Yoga: An active and athletic style of yoga adapted from the traditional ashtanga yoga to appeal to aerobic-crazed followers. In this style, you will be moving/flowing from one pose to the next. At Mantra yoga studio, other than starting with sun salutation, no two classes will be alike. As the pace in this yoga is maintained while moving from one asana to another, this is a physically demanding form of yoga, best suited for an ex-athlete or someone

looking to really push their body.

- Heartfelt Yoga: This style is also referred to as “the celebration of the heart” (Ward, 2013). At Mantra yoga studio, this is practiced with a sense of humor, instead of trying to fit everyone in cookie-cutter positions, students are guided to express themselves through their postures to their fullest ability. [pic 10]

- Spiritual Yoga: This includes repeated movements and exercise, dynamic breathing techniques, chanting, meditation and mantras. Each specific exercise in this yoga is referred to as kriya and is a movement that is often repeated and is synchronized with the breath. This is designed to awaken the energy at the spine in order to draw it upward through each of the seven chakras. [pic 11]

- Yin Yoga: This is a slow-paced yoga but positions in this yoga are held for five minutes or longer. Although it is passive but it becomes challenging as positions need to be held for longer durations. If practiced regularly this helps in increasing blood circulation in joints and improves flexibility.[pic 12]

EXPERT LEVEL

Students with intermediate skills in yoga that want to climb the next ladder of expertise can get enrolled to this form of yoga. At Mantra yoga studio, this is being practiced with several variations.

[pic 13]

- Props Yoga: This is the most Intense form of yoga, in this form, poses are held much longer than in other forms of yoga. More precision and closer attention is given to musculoskeletal alignment. At Mantra Yoga studio, we have various variations in this form by using props like blocks, chairs, belts, blankets etc. These props are used to accommodate injuries, tightness or structure imbalances and move into a correct structure.

[pic 14]

- Antigravity/Aerial Yoga: This form of yoga was very recently invented. In this form, series of exercises are performed, Pilates, calisthenics and aerial acrobatics in a hammock like apparatus (Association, 2010). This yoga is a major stress buster and is very much recommended for people with spine problems.

SPECIAL YOGA

At Mantra yoga studio, we have some special programs designed to help people with some special requirements like expectant mothers.

Below are the programs offered:

[pic 15]

- Prenatal: This yoga is targeted at expectant mothers as these yoga techniques will help them reduce or manage shortness of breath during pregnancy and work through contractions during labor. This yoga allows for gentle movement in