Is Ethical Marketing Compare with Profit Making?

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By contrast, companies which tend to do ethical marketing and ethical business have a higher substantial development. The profits will come in a long-term by gaining more trust from customers, which results in the increasing in the number of sales and profits. Thus far, previous researches have discovered that companies do not necessarily need to go the extra mile in term of social responsibility to win over consumers. If a company invests in even a small degree of ethical production, buyers will reward it just as much as a company that goes much further in its efforts. Starbucks is a good example of this. This is one of the companies which believes that the backbone of the company's success is conducting business in an ethical manner. According to Starbucks.com:

Business Ethics and Compliance is a program that supports Starbucks mission and helps protect their culture and their reputation by providing resources that help partners make ethical decisions at work.

From this small set of examples, it appears that Starbucks’s good treatment of staff means that they actually care about making creating an ethical environment for their staff. This will benefit the customers, which will lead to customer loyalty and sales increasing in the long term.

In conclusion, it can be said that companies which follow ethical marketing will find success in gaining profits. Modern customers tend to value ethical marketing as one of the deciding factors when choosing a brand, therefore conducting business and advertising in an ethical manner will bring positive outcomes for the business.

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References:

- Adrian Palmer & Bob Hartley (2012). The Ecological and Social Responsibilities of Organizations. ‘The Business Environment’. London, England: McGraw-Hill Education, pp.184-189.

- Gene R. Laczniak & Patrick E. Murphy (1993). Analysing Marketing Ethics. ‘Ethical marketing decisions’. New Jersey: Prentice Hall, pp.3-10.

- Learn marketing (2016). Ethical marketing. Available: http://www.learnmarketing.net/ethicalmarketing.htm. Last accessed 22nd November 2016.

- Marketing schools (2016). Ethical marketing. Available: http://www.marketing-schools.org/types-of-marketing/ethical-marketing.html. Last accessed 22nd November 2016.

- Starbucks (2016). Business Ethics and Compliance. Available: https://www.starbucks.com/about-us/company-information/business-ethics-and-compliance. Last accessed 22nd November 2016.

- John P. Kotter, & James L. Heskett (2011). ‘Corporate Culture and Performance paperback’. New York, USA: Free Press, pp.145-234.