Esp Trendlab Marketing Plan

...

We think most people can not live without social media, so put the ads into some social media platform like Instagram or Twitter will be useful. Inserting one slice of ad during they browse their social media can make the ad to be noticed. And the audience of these social media platform are wider, not only the young people. And the budget of putting ads on social media platform might be 30000.

- Personal selling

- Sales force size

Organize potential customers into categories based on expected level of effort to manage them. Our company sells to consumers, small businesses and large businesses. The variance in effort required to close a sale for each type of customer warrants that each one be placed in its own category.

For consumers, the length of sales cycle is 1 month, the amount of salesperson time and travel time required to manage a potential customer throughout the entire sales cycle is 90 hours. For small business, the length of sales cycle is 3 weeks, the amount of salesperson time and travel time required to manage a potential customer throughout the entire sales cycle is 45 hours. For big business, the length of sales cycle is 2 weeks, the amount of salesperson time and travel time required to manage a potential customer throughout the entire sales cycle is 30 hours.

Assume that all sales people will have an equal amount of time available (50 hours per week).

Rank the existing sales people as “below average,” “average” or “above average.” A below average sales person is equivalent to 0.75 average sales people while an above average sales person is equivalent to 1.5 average sales people. So the sales force size is 10 salespersons.

- Account coverage

Company's audience is very broad, basically all people like good-looking and fashionable things, but not everyone can afford the price of these, so the company’s positioning of customers should be above the middle class who are able to meet their necessities of life, at the same time they have conditions for the pursuit of artistic decorations.

- Social media program

Company can open an account on social media platforms such as twitter, release the latest product news, share the use of user evaluation and provide after-sales service, and hire people to run this account and provide one-to-one consulting services to clients on the internet.