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What Historically Have Been Apple’s Competitive Advantages?

Autor:   •  January 23, 2019  •  1,731 Words (7 Pages)  •  559 Views

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by Steve Jobs at Macworld and he was right the iPhone changed and entire industry. ITunes and software are at the heart of Apple as a company.

Apple is extremely good at creating software for their products which tailor to their consumer’s life which in turn makes Apple more of a lifestyle company as well as a technology company. By creating iTunes and the app store Apple has created an ecosystem of endless possibilities to their like likings and standard. The iTunes store houses millions of songs from all artist and genre and intertwined perfectly with using various algorithms to your personal musical liking. By tailoring the experience to your personal likening apple has gained your confidence by seamlessly connecting your devices and personal musical taste to all your devices. Once a brand has your trust, in my opinion it has your wallet. To use the iTunes store you put have credit card information stored on the platform to purchase the songs or apps you will use. By doing this apple has turned into one of the largest digital retailers and asset managers by having millions of subscribers and their credit card information. Following the differentiation strategy Apple has set itself apart from the competition using a combination of its hardware and software and keeping their content specific to their target audience. Apple will continue to amaze the masses and making products better, especially with its new lines products the such as the Apple TV and the Apple watch both to change the way we watch TV and the way we use a traditional wristwatch.

Evaluate Apple’s strategy for Apple Watch. Has Tim Cook taken the right approach?

Tim Cook should have taken his time in developing the launch of the apple watch and the hardware of the actual watch. At the time of the announcement Apple was also launching Apple Pay. I feel this was all very rushed, and should have been thought out more meticulously. Understanding that Apple Pay and Apple watch are not the iPhone and iTunes is key and something I believe Tim Cook failed to understand, the strategy of the iPhone and iTunes were lifestyle changes and generational and of cosmic proportions. The Apple watch is more of an accessory to the Apple IPhone and Apple Pay is just a luxury that could have been developed better and launched jointly with another product besides the watch. Tim Cook was under a lot of pressure since this was not going to be the first smart watch but it had to be best as far as simplicity and technology but that was not the case they Apple watch focused on eye appeal over being a generational product. The simple fact of the price points demonstrates the failed Tim Cook strategy with the Apple watch. The price points for the Apple watch were from $349 to $17,000 for an 18 karat gold model, when the competition has similar watches at much different price point. The Apple watch failed to deliver it’s once a generation aspect. This is why I believe the Tim Cook strategy has failed for the apple watch.

Would you suggest any course corrections?

In hindsight it would be easy of me to say Tim Cook should have done XYC and ETC but there were some key misguidance in which I feel Tim Cook could have performed better and enhance the Apple dynasty. The launch of the watch should have been on its own with nothing else stealing its thunder in regards to products. The watch should have been developed fully and many of the features such as the battery life should have been thought out. The Apple watch in regards to hardware features as well should have been thought out more, giving the different wearables in the market aesthetically the Apple watch was not one of the greatest looking wearables.

Apple will continue to surprise us, the company will have good and bad products but the strategy will always be same from its inception to think different. This will allow Apple to continue to be the dominant player in the smartphone sector and becoming the overall dominant technology and lifestyle company it has the potential to be.

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