The Thtee Key Factors of Sushi Became a Pop Culture in Western Countries

...

Conclusion

Nowadays, there are a lot of reasons can be found to explain why sushi has become a popular culture in western societies, but there are three key and success factors makes sushi popular in western countries. First is the unique food presentation pattern, because of the whole process of making sushi will be presented in the front of consumers, consumers can have a chance to participate in the process of making sushi by observing sushi chefs making sushi process in front of them. Second is consumers can ask questions and communicate with sushi chefs at any time when sushi chefs are making sushi in front of them, therefore, consumers can

THE THTEE KEY FACTORS OF SUSHI BECAME A POP CULTURE IN WESTERN COUNTRIES

communicate with sushi chefs, then, interaction between sushi chefs and consumers can be built. Third is the local market strategy, for instance, in different western cities and countries, sushi restaurants will change flavor and ingredients of sushi to demand different diet and flavor habit of different cities and countries. In a word, the unique food presentation pattern, interaction, and the unique local market strategy make sushi became a popular culture in western societies in a large extent.

THE THTEE KEY FACTORS OF SUSHI BECAME A POP CULTURE IN WESTERN COUNTRIES

Reference

Abend, L. (2013) . The Mysterious Provider of Sushi. Time International, 182(21) , 68.

Bowman, B. T. (2011) . Defining ‘Sushi Grade’ the consumer and the Sushi Bar. Pen State Law Review, 116, 495

De Silva, D., Yamao, M. (2006) . An analysis of demographic and behavioural patterns of sushi consumption in Japan. Journal of Foodservice, 17(2) , 63-76.

Edwards, P. (2012) . Global Sushi: Eating and Identity. Perspectives on Global development and Technology, 11(1) , 211-225

Feng, C. (2012). The Tale of Sushi: History and Regulations. Comprehensive Reviews in Food Science and Food Safety, 11(2) , 205-220.

Mouritsen, O. G. (2009. 1.) . Sushi: Food for the eyes, the body, and the soul. Retrieved from

Steiman, H. The Culture of Sushi. Wine Spectator, 38(2) , 42-58.

Sakamoto, R., Allen, M. (2011) . How Japan interprets the global sushi boom. Japan Forum, 23(1), 99-121.

...