Television Commercial - Y-Talk Voip Calling System

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Target

The Ytalk VOIP calling system targets its market to people who require connecting to other countries for personal or business matters. Before, the market is limited as the system needs the Internet to operate. But now, with the help of “Telenor” and “Oredoo”, the market will be expanded greatly in a country of over 60 millions population. In addition, nowadays, the number of people going abroad with different reasons is getting bigger day by day. There is a big market potential since their family, relatives, friends and lovers will need to make a contact with them. And the Ytalk, leading the market without any rival company, is the best and obvious choice for those people.

Description

The Ytalk International calling card commercial is simple, or maybe, way too simple. The commercial lasted around 40 seconds. It has no story line, just a musical commercial. The theme song based on the famous “Oppa Gangnam Style” of PSY. The commercial includes a bunch of dancers and people dancing to the song in “Pyi Thu Yin Pyin” and in front of “Yatanarpon Cyber City”. All the people wear the same white t-shirt that says “Ytalk International Calling Center” and dance very lively to the song, also posing as letter “Y” in some scenes. In between, the logo and the Ytalk recharge cards are flashed through the song.

Weakness

Although the commercial is very lively, active and easily remembered by the people with the help of the popular song, most people will not understand what it is trying to tell them. Because the original song is so popular, people will not be able to catch up with the lyrics either as the Korean lyrics pop into their mind.

Personally, I think this kind of product should be explained in details using an interesting story line instead of dancing around since many people are still unfamiliar with this kind of service system. The commercial should arouse the interest of people and persuade them that this is what they really need.

By improving the commercial with an interesting story line which presents the different people using the calling system for various reasons, more people would feel that they can actually relate to the characters in it and will want to try buying the account and calling overseas to their loved ones.

Conclusion

In brief, the Ytalk VOIP calling system is a very handy and helpful for all types of people from different walks of life for various reasons. In spite of the commercial being wrongly produced, Ytalk will continue to have a large market potential. And with a new and improved story-line based commercial, Ytalk will be booming.

Reference:

http://www.yatanarpon.net.mm

https://www.youtube.com/watch?v=NujBJ5PWwZo

http://slidehunter.com/powerpoint-templates/product-life-cycle-curve-powerpoint-template/

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