It Organization Strategies

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Now using freelancer for outsourcing digital marketing is very well worth it if you have small business that doesn’t take a lot of hours of work. This solution allows business to get few freelancers that has different qualifications and skills in different fields like: Facebook Ads, Google Adwords or Social Branding. In this way business can have skilled team for a fraction of the cost. The only problem is managing this team and making it work on same page as all marketing has to be interconnected.

Advantages:

- Cheaper than Agencies.

- Personal communication.

- There is always a responsible person if some sort of problems arises.

- Ability to adapt services to business needs.

- Ability to create custom solutions.

- Ability to customize solution created.

- Ability to pay only then there is work to do, no need for fixed monthly salary.

- No need for internal workers.

Disadvantages:

- You are not assured by the quality of work.

- Freelancers does not always have time to make your work a priority in their list.

- Cost more than pre-made solutions.

IT Service Agencies. The most expensive and top of the line option in our solution list is hiring an IT service agency. Most of the time in case of e-commerce website they would do the best job. They already has skilled team that works on same page and has experience to create quality, very customized product that would suit the business needs. Most of the agencies then creating website asks a long-term contract of up-keeping and updating the website which suddenly raises the fixed monthly cost for a business and most likely would not be suitable for a business that just wants to test the waters in new market and see if there is potential.

Talking about hiring an agency from digital marketing perspective it is wise decision if a business wants to be hands free from marketing, but still have consistent marketing and message through all digital marketing channels. Of course this increases the cost, but the main place of the business there business should not be greedy is quality marketing as it very quickly pays for itself and generates good ROI. Especially in our case business needs quality marketing as quickly as possible as it only has 6 months to test the market.

Advantages:

- Personal communication.

- High quality support.

- There is always a responsible person if some sort of problems arises.

- You are a priority.

- Ability to adapt services to business needs.

- Ability to create custom solutions.

- Ability to customize solution created.

- No need for internal workers.

- Skilled multi-person work force with high specialization of skills in different fields.

Disadvantages:

- You are not assured by the quality of work.

- High price.

- Cost more than pre-made solutions and freelancers.

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Our Offered Solution

In our business case the wisest decision would be to choose best cost-quality-wise decision in terms of e-commerce website and best quality decision in terms of marketing. This means that business will have highest possibility of reaching its goal of testing customers interest of product in new market by saving on website development cost and allocating the budged to marketing as good website is useless if you have no people coming to it.

In our opinion this linen business should exactly be using Shopify pre-made platform as it is simple to use, is very suitable for newest marketing fads, has high conversion rates, optimized payment solutions and most importantly has low monthly cost that adds up to around 80 Euros each month. So in total they would pay only around 480$ for 6 months testing, when using freelancer or agency for general solution would cost them at least 2000$ + monthly support payments or if they would want custom solution if could easily go up to 20 000$ with Magento CMS + huge supporting fees as it needs dedicated programmers to look after it.

Now talking about digital marketing out offered solution would be to hire niche skilled marketing agency that has previous experience with similar products and cases to prove their results. This would allow us to quickly see the results we can get and to test the demand in products as agency won’t be needing so much time for split testing adds and can immediately dive into bringing the customers to the website and generating sales. This would actually be cheaper that using pre-made solution as it would be making immediate sales and offsetting the cost of advertising.

In the future after 6 months have passed and business would be certain of the demand for products in the market business could consider investing higher amount of cash into developing their Shopify platform website by hiring a freelancer that could create a custom skin for that CMS platform.

Conclusion

To sum up, the analysis of IT outsourcing strategies showcase a number of possibilities for businesses to outsource IT workforce. Going through various ways such as Pre-made IT Solutions Platforms, Freelancers, IT service agencies, each of them advantages and disadvantages were stated. But most important that these options save businesses time, money and allows to achieve the best possible quality results with no need of regular full time employment. Specific business problem was chosen to show how particularly these strategies can be applied in live action. The best solution for linen business to test their strength in USA environment, is to choose cheapest e-commerce platform in terms of functionality and marketing, this will help to save a great amount of money by avoiding costs for developing strong website which allows newest marketing opportunities,

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