Identify Business Strategy of Google

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(CRM) software, which it then integrated with its ad system. Google also supports open source projects both by extensively using open source software within the organisation and by paying college students to contribute to them through programs like Summer of Code. In addition, Google also develops generic applications such as GoogleApps for both internal and external use.

How does Google’s information systems strategy support its business strategy?

Google’s information systems strategy supports its business strategy through encouraging their staff to be innovative and also allowing individual to be able to download their software and design or edit it, in a way it can suit their business strategy. In addition, Google also supports open source projects both by extensively using open source software within the organisation and by paying college students to contribute to them through programs like Summer of Code. It gives individual time to spend some percentage on their project since Information technology supports innovation. Besides, in comparison, with the firms without pursuing an innovative approach and the firms that are pursuing an innovative approach, the firms that follows the latter are more willing to allocate resources to activities that respond to potential market opportunities and to test new ideas. Thus, through this, Google’s information system strategy supports its business strategy.

How does Google’s organisational strategy support its business strategy?

Google’s organisational strategy supports its business strategy mission statement through the nine outlines of notions of innovations by Google’s vice president. Also, their mission “to organize the world’s information and make it universally accessible”, Google have to first achieve a critical mass by making their website user friendly and generally provide good experiences for the users. In addition, Google allowed a project that is going on and also let its systems to be accessible by all its employees through the help of company’s intranet. Google let this be accessible as they feel that there might be other employees that may have an idea of the work or project that is going on in other department and could help the project be better. Google actually have a policy which is called “free day” which gives you the permission to work on other projects, so the employees can understand how to handle work indifferent department of enable to solve any problems from different point of view. Therefore, Google’s organisational strategy does support its business strategy.

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